Contra is seeking a skilled Marketing Specialist to provide ongoing support for our marketing agency. This is a freelance position where you’ll work closely with our team, utilizing various marketing platforms and tools, especially Active Campaign, to contribute to our growth and marketing efforts.
Tasks & Responsibilities
- Active Campaign Management: Set up and manage Active Campaign for CRM and marketing strategies, including automations and list segmentation.
- Campaign Design: Design and execute marketing campaigns, including email sequences, automations, and native AC landing pages.
- Growth Hacking: Implement growth hacking strategies to optimize reach and engagement across platforms.
- Ad & Email Campaign Management: Oversee and manage paid ad campaigns and email marketing efforts, ensuring they align with overall goals.
- Data Organization: Utilize Airtable to track, organize, and manage marketing data and project progress.
- WordPress Administration: Perform basic WordPress admin tasks and SEO optimizations to improve site performance and visibility.
- HTML & UX Support: Apply custom HTML to landing pages and provide ongoing graphic design and UX/UI support as needed.
Requirements
- Proven experience with Active Campaign for CRM management, automation, and campaign execution
- Strong knowledge of Airtable, WordPress, and basic SEO
- Experience with paid advertising campaigns (Google Ads, Facebook, etc.)
- Comfortable with custom HTML and landing page design
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) and UX best practices
- Excellent communication skills and ability to manage multiple projects independently
- A proactive, results-driven mindset with a focus on improving performance across channels
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