Role Overview

We are looking for an experienced Senior Marketing Specialist – Digital Marketing to lead and execute Xsolla GCR (Greater China Region) digital marketing initiatives. This role focuses on driving scalable growth, qualified lead generation, and brand visibility through performance-focused digital channels, while ensuring strong local market relevance and cultural alignment across all digital touchpoints.

RESPONSIBILITIES

• Plan, execute, and optimize SEO/SEM strategies across Baidu, Google, and Bing to drive high-quality traffic and leads.
• Manage and optimize paid digital advertising campaigns across search, display, and social platforms to maximize conversions and ROI.
• Own official website localization and civilization, ensuring content, messaging, UX, and conversion paths are aligned with local market behavior, language preferences, and cultural context.
• Collaborate with global teams to localize global campaigns, landing pages, and product messaging for the GCR market while maintaining brand consistency.
• Oversee social media operations, including content planning, publishing, and performance analysis across regional platforms.
• Lead social media content localization and civilization, transforming global content into locally relevant narratives that resonate with regional audiences and industry stakeholders.
• Plan and execute webinars and online events as demand-generation, thought leadership, and product education channels for the local market.
• Track performance metrics, analyze results, and continuously optimize digital campaigns using data-driven insights.
• Work closely with marketing, business development, and product teams to align digital initiatives with business objectives and regional growth priorities.

REQUIREMENTS

• 3–6 years of experience in digital marketing, performance marketing, or growth marketing.
• Hands-on experience with SEO/SEM, paid advertising platforms, and social media marketing.
• Proven experience in website localization, content localization, or regional digital marketing is strongly preferred.
• Strong analytical skills with a data-driven and performance-oriented mindset.
• Experience in B2B, gaming, payment or technology industries is a plus.
• Excellent communication and collaboration skills; English proficiency is required (bilingual or multilingual capability is a strong advantage).

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