Key Responsibilities

Lead Tracking & Marketing Data

• Track and analyze leads from multiple channels (Google Ads, SEO, social media, email, etc.).

• Maintain CRM data accuracy.

• Monitor lead quality, conversion rates, and campaign ROI.

• Create and maintain automated dashboards and weekly/monthly reports.

Business Performance & Reporting

• Track BD (sales) performance metrics: lead follow-up, conversion speed, and win rates.

• Maintain marketing–sales alignment reports and help identify bottlenecks in the funnel.

• Assist in building a lead scoring model to improve efficiency.

Coordination & Project Management

• Act as the communication bridge between DSCP and external marketing agencies (Google Ads, CRO, content).

• Gather and analyze results from A/B tests and conversion optimization projects.

• Ensure all campaigns have measurable KPIs and accurate tracking in place.

Continuous Optimization

• Summarize performance trends and insights for leadership.

• Recommend improvements for lead generation, nurturing, and conversion.

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Requirements

• Bachelor’s degree or higher in Marketing Analytics, Business, Economics, Information Systems, or related field.

• 3+ years of experience in marketing operations, growth, or performance analytics (preferably in B2B, SaaS, or eCommerce).

• Hands-on experience with GA4,Google Ads, and Semrush.

• Strong analytical and Excel/Google Sheets skills.

• Excellent English communication skills (written and spoken) — able to work directly with overseas teams.

• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

• Familiarity with marketing attribution and funnel analytics.

• Bonus: experience with automation tools (make.com, Zapier) or data visualization / SQL basics.