Key Responsibilities

· Create the country marketing strategy in line with the overall business strategy.

· Align the ATL marketing spend with a focused Digital strategy.

· Build strong relationships with third parties and customers to increase partnership opportunities.

· Support the Live Events team with the promotion and execution of local Live Events.

· Oversee the development, planning and execution of the marketing and promotional activities for the market.

· Interpret business and marketing data to assess the effectiveness of campaigns and report back to the business with results and suggestions.

· Day to day management of websites.

· Ownership and day to day management of the SEO and social strategy, and execution of that strategy including reporting and measurement.

· Develop local campaigns and lead the creation of different marketing materials including ads, banners, one-pagers, etc.

· Relationship management with local media partners and poker organizations.

· Conduct regular market research on key competitors to create targeted strategies that improve upon their businesses.

· Help develop marketing reporting forms, policies and procedures for internal and internal purposes.

Skills & Experience

· Strong experience of the LATAM market, ideally with a minimum of 2 years’ experience in a similar role.

· Native level Spanish and fluent in English with excellent communication skills.

· Proficient level of Portuguese is desirable.

· A good working knowledge of multiple marketing channels.

· Self-motivated with an analytical approach.

· Online content management experience.

· Digital ad spend experience.

· Strong knowledge of online and live gaming poker environments is a plus.

· Existing network of personal and professional contacts preferred.

· Ability to maintain strict confidentiality with privileged information.