About the job
Are you chomping at the bit to work at a startup where you get to drive marketing strategy and run experiments to identify the best levers for the business? We are a small, but mighty team who have been been growing our profitable business since 2013. We are building a sustainable company that will last for at least another decade. And we need you to help us define our product and marketing strategy to help us get there.
If you have a strong track record of customer discovery, running experiments and helping product teams build what the market needs, apply to join our team!
Your way of work
You will be a marketing team of one -you’re someone who moves seamlessly from driving marketing strategy to the hands-on nitty-gritty parts of execution.
You will have the freedom to test your ideas to identify what works and what doesn’t, as the core growth tool. That’s why we’re looking for a data-driven marketer.
We are ideally looking for someone full-time but will consider part-time applicants (with a 20 hour a week minimum commitment).
You can live anywhere in the world but we ask that at least 4 hours of your working hours overlap with the 9am-5pm CET (Central European Time) workday so you can interact with the rest of the team. Our core working hours at between 10am-2pm CET.
What you’ll do
- Run marketing campaigns and other growth initiatives end-to-end: you will design and run experiments, develop campaign strategy (channels, user acquisition, engagement, etc.) and drive execution of the campaign through to completion.
- Do a deep dive into our marketing and business metrics to understand where we’re coming up short, and how we can improve things.
- Analyze data to monitor revenue performance and make timely recommendations.
- Keep tabs on what our competitors are doing to market themselves, and recommend ideas to keep us at the forefront of the industry.
- Conversion rate optimization and A/B testing on our website and within our products (themes and plugins).
- Email marketing engagement and optimization, i.e. nurturing free users to become paying customers, as well as communicating to pro users the value they are getting and optimization of CTAs and other CRO/engagement data.
- Copywriting for our website and theme marketplace listings (e.g. athemes.com/theme/sydney/ and https://wordpress.org/themes/sydney)
- Write blog posts announcing new theme updates, product releases and other company news
- Get to know our customers and their pain points through surveys and conversations
- Be the interface between development and marketing. Your job is to 1) get the word out about our products and features and 2) guide development with new ideas for features and products based on your knowledge of the market and customer learnings
- Develop and execute a PR outreach strategy
- Seek out and build strong partnerships with others in our niche
- Identify and test pricing model improvements
- Manage, test and run advertising campaigns (e.g. Facebook ads)
About you
- 2+ years of proven marketing experience, preferably in a software or similar business.
- Determination and successful track record. You love running marketing experiments and optimization and can share results and case studies of successful campaigns you’ve run
- Copywriting skills. You have a way with words and are able to craft copy that resonates with customers through your understanding of their needs
- Creativity, experimentation and execution. You have a keen sense of what works and what doesn’t work and are able to quickly run cheap, iterative tests and validate ideas. What separates you from the rest is that you have a track record of bringing those ideas to life.
- You deeply understand the lifecycle of WordPress users and are excited to uncover more to help aThemes understand how we can better serve our customers (we have surveys and initial customer discovery results to start from)
- Data-driven. You geek out on data and use it to define where you spend your time (where it really matters!)
- The ability to synthesize ideas, data and findings into easily digestible summaries and recommendations for the CEO.
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Solid knowledge of website analytics and feedback tools (Google Analytics, HotJar etc)
- Familiarity with and interest in the world of WordPress (themes, plugins, hosting and so on)
Bonus points
- Experience with link building
About aThemes
‘The ‘a’ in aThemes stands for Awesome. That’s right—we don’t beat around the bush.
We create well-designed and easy to use WordPress themes, backed by speedy support and frequent updates. We have 100k+ users from around the world. Our blog reaches hundreds of thousands a month with our reviews, roundups, and guides.
Those numbers are growing. Needless to say, we could do with some help. That’s where you come in!
How we work
We are a small, tight-knit team of 10, distributed globally. We don’t mind where you work: from home, a co-working space, a coffee shop — wherever you feel the most inspired.
With a flat structure, you’ll work closely with the CEO and team to explore new ideas and run tests to identify the best ones to pursue.
If you see a better way to do something, we’re open to feedback. We don’t believe things are set in stone. We want to find the best ideas and go big. We create the space and give you the autonomy to do that.
Want to learn more? Check out our careers page.
What you’ll get if you join us
- Competitive compensation. We value your work and contribution and strive to pay above average market rates, regardless of where you live.
- True flexibility. While we do ask for a few hours of overlap each day, outside of that, you are free to work whenever and wherever suits you best.
- Massive autonomy. No one likes to be micro-managed, and we don’t like to micro-manage anyone (If you need that kind of hand holding and direction, we’re not going to be your cup of tea!) We hire people who are excited to own their work and we look to you to tell us the big levers in your role that’ll make the most impact.
- Huge growth and learning opportunity. Excited to work on big picture strategy and drive it through to completion? You’ll have direct access to the CEO, who encourages you to test and validate ideas and ensure you’ll have all the help and resources needed to excel in your role!
We’ve been in business since 2013, and profitable since day 1. We are carving our own path in the WordPress world – no investor money, nor financial obligations to anyone but ourselves. If you’re pumped to join a team where your work actually matters and you can see the results of your hard earned successes, we can’t wait to hear from you!
Apply for the job
Do you want to join our team as our new Growth Marketer? Then we’d love to hear about you!
Apply info ->
To find out more about this job, please visit this link
