Focus on a mix of Corporate Development and Business Development projects, including: market-sizing exercises to assess addressable opportunities, ‘Build/Buy/ Partner’ analyses and API/platform strategy. Evangelizing our product. Lead special projects to support the strategic priorities of the organization. Collaborate with marketing and engineering teams on projects such as a competitor analysis and launching research study to identify corporate and consumer users. Growing our mobile based product Relentless focus on user acquisition, conversion rates, analytics and continuous testing You will develop and execute the overall marketing plan to achieve growth objectives You will define, test and evaluate on-line initiatives You will maximize throughput of user acquisition and conversion funnels through improvements in user experience, data-gathering, brand messaging and product presentation Push the boundaries around traditional marketing
I would suggest that you download our mobile app and let me know what you think in terms of mobile growth. Let me know your thoughts and we can take it from there.
Equity