Our Setup Experience Team is all about helping users get the most out of our product — starting from onboarding and continuing through setup and beyond. We focus on building experiences that drive user activation and retention right from the start.

We’re looking for a Marketing Automation Specialist to level up the way we engage our users. Your mission? Set up and fine-tune automated campaigns (think emails, in-app messages, and notifications) that get our customer, engaged, and coming back for more.

You will be responsible for:

• Owning the full marketing automation strategy — from idea to execution — while keeping it aligned with broader business goals.
• Planning, creating, and managing automated marketing and educational campaigns across email, in-app messaging, and notifications.
• Designing personalized user journeys to boost onboarding and activation rates.
• Using marketing automation tools (e.g., HubSpot) to segment users and deliver targeted messages.
• Analyzing campaign performance and optimizing messaging based on data insights.
• Collaborating with product managers, designers, and engineers to align marketing efforts with product updates.
• Running A/B tests to improve messagingEnsuring everything stays compliant with data privacy regulations (like GDPR, CCPA, etc.).
• Owning the end-to-end strategy and execution across all marketing automation channels aligned with core business goals.

You may be a good fit for this role if you:

• Are ready to take full ownership of our marketing automation efforts.
• Are highly skilled in marketing automation platforms (HubSpot experience is a strong bonus).
• Have a solid track record of building complex automation flows that actually work.
• Have experience automating customer onboarding for a SaaS product (a big plus!).
• Are proactive, strategic, and love to get things done — you don’t wait around for someone to tell you what to do.
• You are user-oriented, focusing on understanding and meeting the needs of your audience to create meaningful and engaging experiences.