Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we’re at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Sr. Manager, Product Marketing to Coupa:

As a Sr. Manager of Product Marketing at Coupa, you will play a critical role in driving the company’s growth by shaping the messaging, positioning, and sales enablement strategies for its AI-powered spend management platform. Your ability to simplify complex concepts and craft compelling stories will empower sales teams, engage customers, and elevate Coupa’s market presence. By closely collaborating with cross-functional teams and leveraging data-driven insights, you will help align the product roadmap with customer needs, increase revenue, and strengthen Coupa’s position as a leader in total spend management

What you will do:

• Gain an understanding of key personas, use cases, and value drivers for Coupa products
• Develop clear, concise, and compelling product positioning and messaging
• Enable sales and customer success organizations to effectively understand and articulate the value of Coupa’s offerings
• Create and manage the right set of sales tools, collateral, and enablement processes
• Develop and deliver insightful market and competitive intelligence
• Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
• Partner with Product Management to help shape product roadmap and vision
• Identify ideal customers to develop references, case studies, and champions
• Evangelize the Coupa story by delivering compelling presentations at live and virtual events
• Spend time in the field with customers and prospects, to support deals and better understand market needs and key personas

What you will bring to Coupa:

• 5+ years of experience in product marketing including proven success in driving messaging, positioning and sales enablement
• Must be able to switch regularly and rapidly between strategy and execution
• Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
• Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiatives
• Comfort and experience in presenting to diverse audiences, from small groups to large events, with the ability to engage, persuade, and communicate the value of Coupa’s products effectively.
• Ability to work across organizational lines, command respect, and influence without authority
• Excellent oral and written communication skills
• Bachelor’s degree or equivalent experience required
Preferences:
• MBA a plus
• Experience with CRM (Salesforce.com) a plus
• Experience with marketing Procurement or Finance SaaS products a plus

The estimated pay range for this role is $ 126,650 – $ 171,000

The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

Please be advised that inquiries or resumes from recruiters will not be accepted.

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