What you’ll do
- Create a data-driven strategy for expanding CoW DAOs channel reach, and execute it
- Develop channel-specific testing plans, based on the growth and marketing objectives of each CoW DAO product
- Own the master plan for marketing attribution
- Ensure that our attribution-specific tech stack is up-to-date and capable of providing the insight we need to make informed marketing decisions; troubleshoot data discrepancies as needed
- Work closely with the engineering and data teams to set up and maintain performance dashboards; consistently report on the performance of your initiatives to the wider team
- Regularly present recommendations for improving the effectiveness of our marketing initiatives based on insights gleaned from obsessively reviewing performance data
- Negotiate with media partners to achieve more-preferable rates over time
- Develop ideas and specs for growth hacks, offers, affiliate programs, etc. in partnership with the frontend team
- Support other members of the marketing team on SEO, CRO, PR, GTM planning, creative, etc. based on your expertise and unique perspective on our marketing activities
- Participate in campaign-based concepting sessions with other members of the marketing team, to ensure that go-to-market strategies are executed as successfully as possible
- Be an internal advocate for the work you do
Who you are
- A subject-matter expert on growth and performance marketing
- Proven track record of delivering effective marketing campaigns and channel strategies
- Fluent with attribution tools (e.g. Google Analytics 4, Amplitude, Matomo); comfortable setting up marketing technology from scratch
- Able to interpret complex data and drive strategic decisions
- Entrepreneurial; able to work with a high degree of autonomy
- Obsessive about focus and prioritization
- Collaborative
- Resilient
- Creative
- An excellent communicator – comfortable explaining the theory and rationale for your proposed initiatives to non-marketers in a clear and compelling manner; able to use soft skills to gain internal support and momentum for your desired initiatives
- Passionate about crypto and about building a decentralized financial future; aligned to CoW DAOs mission within the space
Culture
Life within the CoW Protocol is an incredible adventure! We take pride in our collaborative approach, embracing autonomy and fostering a culture of big thinking and continuous growth. We value impact, ownership, simplicity, and team spirit. Plus, we’re all about feedback, coming together, and enjoying the journey along the way!
Referral Program
Earn 4.000 USDC or USD with the refer-to-earn program. More details at https://cow.fi/careers.
Apply info ->
To apply for this job, please visit jobs.ashbyhq.com
