India – Consultants/ Analytics Professionals
RESPONSIBILITIES
- Lead with excellence Marketing Mix with our clients from the lockdown of BQs to Insights through a defined core deliverable.
- Ensure pro-active insights and action oriented solutions are delivered to the team by being an expert with an ability to explain methodology behind key analytics and results to clients
- Partner with clients to provide the best marketing plan based on the results of analysis and optimizations
- Develop recommendations based on the insights derived from the analysis, decks and/or scorecards to report results & provide advice, and present to client
- Collaborate with other Nielsen teams to provide holistic support to clients
- Design, execute and present analytic studies to meet clients’ research objectives on the fast moving media landscape
- Focus on collaboration and trust with all the other MMM teams and our clients and foster a culture that encourages Diversity, Inclusion and Self-development.
- Establish enduring client connections with senior decision makers at client by demonstrating on-going value by driving client outcome
- Mentor junior associates in best practices, client communication, and project execution
QUALIFICATIONS
- Bachelor degree required, advanced degree preferred
- 5+ years of marketing research or analytics experience in FMCG, Finance, Technology, Automotive, etc…
- Consultative story-telling ability to turn data into insights
- Experience with analyzing on-line advertising is an advantage
- Enjoy being hands-on with data and analysis
- Enthusiasm for applying statistical analysis to address business issues
- Comfortable working with large data sets
- Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
- Strong communication and presentation skills
- Fluent English.
- Experience with Nielsen, Circana and media audience data is a plus
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