Responsibilities:

• Collaborating interdepartmentally to align campaign launches and strategies

• Providing ongoing reporting on campaign performance across multiple stakeholders and internal teams

• Measuring, expanding and evaluating relevant media KPIs

• Building and planning out media buys for various ad platforms and overseeing the day-to-day execution of media, including paid social (Facebook/Instagram/TikTok/Snapchat), paid search (Google & Bing), programmatic, OTT, and Native

• Managing the overall budget for digital paid media

• Working with internal and external parties on establishing and refining creative strategies

• Integrating media buys with new and existing SaaS platforms (i.e. Segment, Marketing Evolution)

• Exploring and testing new and existing revenue streams

• Maintaining knowledge of industry best practices and new technologies

Skills and Training:

• Facebook Paid Ads

• Google Ads

• Paid Social Media Advertising

Requirements:

• 3+ years of experience in digital media buying (paid social / paid search), preferably with a focus on performance marketing.

• Bachelor’s Degree in Marketing, Communications or related field

• Strong written and verbal communication skills

• Strong analytical skills are imperative

• Must work collaboratively with internal and external partners

• Positive disposition with the ability to work under tight deadlines and deliver quality work

• Detail, accuracy, and mathematical competency are a must

• Good working knowledge of Microsoft Word and Excel, and/or Google Sheets and Google Docs

• Ability to understand and execute across all forms of digital-display, programmatic, video, and mobile

• Solid personal organizational skills

• Driven desire to develop and excel in media career

• Ability to balance assignments while maintaining a flexible approach

• Based on Eastern Time or Central Standard Time

About the position: Full-time, ideally based on EST or CST.