Broadly speaking, there’s different types of minds/marketers. We don’t favour one or the other as much as understand that each person brings something unique to the cocktail. Content/creative You like writing. But, you realise there’s no shortage of people who know how to spell and realise exceptional content is about extensive and rigorous research. An eye for telling stories with data (and examples!) is a big plus. Analytical/mathematical Your ability to analyse through qualitative data and number crunching is outstanding. You are very smart. Your Excel skills are superb. GTM & GA are like putty in your hands and SQL is the language you dream in. You like cats, or dogs, or some form of carbon life form that has fur. You’re also passionate about startups and technology. You read the relevant marketing blogs daily. If you don’t, it isn’t worth you applying as it’s too much effort for us to train someone up from scratch, sorry. Looking for a range of skills – specialists welcome.