The Role

CI&T is seeking a Marketing Operations & Performance Manager to lead the operational systems, processes, and reporting that support marketing for North America.

Based in Brazil, this role manages a marketing operations team responsible for marketing systems, campaign infrastructure, and performance reporting that enable demand generation campaigns, ABM initiatives, events, and digital programs to run efficiently.

You will work closely with marketing leadership, GTM managers, sales leaders, and cross-functional teams to ensure marketing programs are executed, tracked, and measured effectively.

This role focuses on strengthening marketing execution through scalable systems, clear lead management processes, and performance insights that support continuous improvement of marketing effectiveness and pipeline contribution.

*Please send your resume written in english

Key Responsibilities

Leadership & Operational Coordination

• Lead marketing operations supporting North America while managing, mentoring, and developing a Brazil-based marketing operations team.

• Establish and manage marketing intake and operational workflows that prioritize requests and align teams on timelines, deliverables, and resources.

• Coordinate operational support across campaigns, events, and GTM initiatives in partnership with marketing leadership and cross-functional teams.

Sales & Funnel Governance

• Partner with Sales leadership to ensure strong alignment between marketing and sales on lead lifecycle stages, qualification criteria, and funnel management.

• Maintain governance over MQL, SAL, and opportunity definitions, ensuring clarity and consistency across teams.

• Monitor funnel health and conversion performance, identifying areas where process improvements or campaign adjustments are needed.

Marketing Systems & Infrastructure

• Identify opportunities to improve marketing systems, automation, and operational processes to increase efficiency and scalability.

• Partner with internal technology teams, when needed, to implement system improvements that support marketing scalability.

Performance Data & Insights

• Work with analysts to synthesize campaign and funnel data into strategic insights that guide marketing investment decisions.

• Monitor website performance, search visibility, and engagement metrics, providing insights that support SEO, GEO, and AI-driven search optimization (AEO) initiatives.

• Identify trends in lead quality, engagement, and pipeline performance to inform improvements in targeting and campaign strategy.

• Provide leadership with clear, actionable reporting that connects marketing activity to business outcomes.

Campaign Operations & Governance

• Establish and maintain campaign operational standards, including performance measurement guidelines.

• Ensure campaigns are structured to support audience targeting, lead capture, and funnel progression across marketing programs.

Process Optimization & Global Alignment

• Identify bottlenecks across marketing processes and recommend improvements that increase speed, clarity, and cross-team coordination.

• Collaborate closely with CI&T’s global marketing operations team to ensure systems, processes, and reporting align with enterprise standards.

Qualifications

Required

• 6–8 years of experience in marketing operations within a B2B environment

• Fluent or highly proficient in English, with the ability to work effectively with North America–based teams.

• Experience managing marketing operations or campaign execution teams

• Experience working with marketing automation, CRM, and intent platforms such as HubSpot, Pipedrive, 6sense, Demandbase, or similar tools

• Experience supporting demand generation, ABM, or integrated marketing programs

• Experience managing marketing data analytics, attribution models, and funnel reporting

• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously

• Experience working in technology, consulting, or digital services environments

• Experience supporting global marketing organizations with distributed teams, strongly preferred

This role is based in Campinas or Sao Paulo, Brazil, working closely with marketing and sales teams across North America.