Our Delicious Super Brand needs a Marketing Superhero

As a Brand Lead, you are responsible for planning and ensuring the execution of national and local marketing campaigns, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In short, you will be focused on achieving brand business objectives in the short and long term.

You have a bachelor’s degree in marketing and demonstrate a deep understanding of buying behaviors and insights that support growth, acquisition, and retention strategies. You have strong research skills and work well in cross-functional environments. You are also comfortable with continuous agility, and you believe that agility allows you to fail faster, cheaper, and better!

Aptitudes + Personality: specific aptitudes required for a successful candidate

• Needs to be persistent and determined.
• Follow a task from inception to completion with excellent follow-through.
• Capable of working well with tight deadlines and under pressure.
• High level of creativity and strong problem-solving skills.
• Strategic thinker able to identify long-term opportunities and trends.
• Outstanding communication skills, written and verbal.
• Data-driven thinking and an affinity for numbers.
• Wide-ranging curiosity and naturally keeps up on trends and general market conditions with a genuine fascination for brands.
• Creative problem solver.
• Brand awareness – a clear understanding of brands and the marketing mix.
• Determination and perseverance.
• Relationship management skills.
• A strong focus on results.
• A high degree of business acumen.
• Socially responsible.
• An analytic mindset.
• An eye for aesthetics.
• Detail-oriented, persuasive, and organized.
• Adaptability to evolving markets.
• Able to juggle myriad tasks and demands.
• A deep understanding of how customers think.
• A full historical understanding of the brand.
• Willingness to take ownership of the brand.
• Empathetic.
• An incredible gut instinct (and knowing when to follow it).
• A competitive mindset.
• Know how to think outside the box.
• Innovator.

Duties:

• Get Down To Business (Make It Happen)
  • Develop advertising campaigns and communication plans with clear-cut strategies and goals.
  • Create, execute, and manage marketing programs.
  • Translate brand elements into plans and go-to-market strategies
  • Oversee new and ongoing marketing and advertising activities.
  • Devise innovative growth strategies.
  • Develop and implement strategies that resonate with the target market.
  • Increase product sales and market share.
  • Develop and create new products and flavors based on customers’ insights and trends.
  • Optimised and develop all digital marketing assets, tactics, and channels.
• All Superheroes Need Super Sidekicks
  • Manage a team of marketing people and suppliers, and interdepartmental collaboration, working on brand initiatives.
  • Oversee the production of advertisements, promotional materials, and mail campaigns.
  • Lead creative development to motivate the target audience to “take action”.
  • Collaborate with different teams such as operations, development, legal, etc.
• Knowledge Is Power
  • Identify research needs, execute research studies and projects, and analyze research to identify opportunities.
  • Analyze brand positioning and consumer insights.
  • Monitor, research and analyze consumer behavior, market trends, and competitor activity.
  • Measure and report performance of all marketing campaigns, and assess ROIs, ROAs, and KRs.
  • Create and distribute reports with analytical data about each campaign strategy used.
  • Monitor product distribution and consumer reactions.
  • Perform regular surveys to learn more about what their clientele is looking for.
• Plan Ahead
  • Establish and maintain brand budgets and sales estimates.
  • Define and manage the brand communication strategy using a variety of media.
  • Establish performance specifications, cost and price parameters, market applications, and sales estimates.
• Be The Brand
  • Ensure that messaging and marketing activities are aligned with brand and company values.
  • Own the development of the brand narrative.
  • Communicate our vision and mission.
  • Align the company around the brand’s direction, choices, and tactics.
  • Build brand awareness and increase brand value and profitability.
  • Develop and maintain good relationships with relevant media outlets and arrange interviews.
  • Act as a representative of the brand in professional settings.
  • Plan and organize publicity events.

Requirements

Skills + Requirements:

• Bachelor’s degree in Marketing required.
• 5 years of experience as a Brand Manager, Brand Lead, or Associate Brand Manager.
• Proven ability to work cross-functionally.
• Experience managing a brand across multiple markets and revenue channels.
• Experience driving business processes and requirements related to pricing and category management, and new products.
• Project management experience, with a solid understanding of project management principles and techniques.
• Up-to-date with the latest trends and marketing best practices.
• Proven ability to develop brand and marketing strategies, advertising campaigns, and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical and organization skills partnered with a creative mind.
• Time management skills.
• Teamwork skills.
• Effective targeting.
• Data visualization. “Going hand in hand with the statistical analysis crew, brands also want to be able to share some of their data insights with their key target audiences.
• Storytelling ability.
• In-depth knowledge of branding and marketing best practices.
• The ability to tell stories with our data.
• Knowing when to tap into insider knowledge within the organization.
• Bilingual English/French required.
• Work Location: office.

Our Brand Tone: general principles we follow as a global team

• Make Spectacular Happen.
• Champion change.
• Be curious.
• Think outside the box.
• Spread joy.
• Be humble.
• Have the courage to say No.
• Crave action.
• Embrace accountability.
• Cherish optimism.
• Don’t take ourselves too seriously.

Benefits

Benefits:

• Iconic brand and unique product with a 43-year history of success.
• Dynamic team in energetic growth mode, led by a seasoned Franchise Development professional.
• Overall mentoring from the seasoned executive team.
• Paid personal days.
• Group insurance plan.
• Transit stipend to help absorb commuting costs.
• Company laptop and cell phone plan offered during employment.
• Fun working environment.