Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8)
Creator Sourcing & Management:
- Strategically contact YouTube creators within key demographics to broker native ad placement for brands.
- Act as key line of communication for negotiations, logistics, and approvals.
- Correspond with clients for logistics, approvals, and performance updates.
- Focus on strategic channel discovery that will have the most immediate monetary impact for Branded Native.
- Document performance, update posting status, archive clips as native ads go live.
Implementing Strategy:
- Understand each clients key performance indicators and how to find demographics and channels that will achieve the client’s goals.
- Give insights to Directors as to how to improve performance of each client portfolio.
- Clearly understand the initiatives of each campaign and assemble dashboards for the clients that implement the strategy outlined by the directors and leadership.
- Help to guide the Campaign Coordinator team to providing channel options that align with the dashboard strategy and achieve the overall goal.
Internal Processes:
- Contribute to an organized master creator database on Airtable
- Keep all client and internal dashboards up to date on Notion
- Assist creators in the Branded Native onboarding, contract and payment process
- Understand best practices for using multiple email addresses to maximize email deliverability
Requirements:
- A personal computer to work off
- Availability during business hours USA – prefer to work by 8am PST or on EST if don’t live on the west coast
- 1 year professional experience
- Ideal: A personal interest in watching YouTube
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