Account Executive – Printing Sales – Roanoke, VA

last updated June 22, 2025 7:42 UTC

Cogent Analytics

HQ: On-site

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About the Company
Our client has been a trusted provider of high-quality, custom label and tag printing solutions since 1997. They serve a diverse range of industries nationwide, offering flexographic, digital, and thermal transfer printing services. Their commitment to exceptional quality and fast turnaround times has made them a leader in the printing industry.
Job Summary
The Sales Representative is responsible for facilitating new customer development, servicing existing customers, and exploring opportunities across a broader range of products offered by the company. This role involves telecommunication contacts and personal visits to prospective and suspected users of the company’s products.
Key Responsibilities

    • New Customer Development: Create new profitable sales volume through focused expansion of the sales base, primarily selling web and digital labels.
    • Customer Service: Maintain and enhance relationships with existing customers, ensuring high levels of customer service and product quality.
    • Reactive Sales: Respond to incoming calls from customers, utilizing sales skills to increase sales and engineer new opportunities.
    • Follow-Up: Establish call-back times and frequencies for new prospects and suspects until an opportunity to bid is obtained.
    • Data Collection: Actively solicit suspect and prospect profile data for future sales and marketing efforts.
    • Company Image: Present a positive, service-oriented image of the company, demonstrating concern for customer needs.
    • Record Keeping: Maintain accurate records of calls attempted and completed in Customer Relationship Management software.
    • Product Knowledge: Continuously acquire and maintain knowledge of all products offered by the company.
    • Customer Issue Resolution: Research and resolve specific customer issues with practical solutions.
    • Policy Adherence: Perform duties in accordance with established company policies and procedures.
    • Professional Attitude: Maintain a professional attitude with customers, co-workers, and other company personnel.
Qualifications

    • Education: High School Graduate plus Sales Training Courses (work experience may substitute for Sales Training Courses). Preferred: College Degree in a business-related discipline.
    • Skills: Fluency in English, basic business math, ability to operate office equipment, proficiency in Word, Excel, Outlook, and PowerPoint.
    • Physical Requirements: Ability to walk, sit, drive, stand, present sales materials, and lift up to 60 pounds.
    • Personality Traits: Extroverted, good speaking voice, able to accept rejection, enthusiastic about sales, high energy level, able to perform multiple job functions without distraction.
    • Environmental Conditions: Normal business manufacturing conditions with moderate to high noise levels.
$80,000 – $110,000 a year
The above is an estimate of all-in compensation including base salary and commission
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