The Product Manager is the voice of the customer and is a crucial member of the Agile Scrum Team to ensure that products and features are executed according to the product vision. The Product Managers key responsibility is the product backlog and the prioritization of stories and defects. (S)he is empowered to accept new stories and defects into any given development sprint cycle.

Key responsibilities

• Have a vision of where to take your product

• Understand the product’s business model including its value proposition and the desired business benefits

• Carry out product roadmap planning

• Collaborate closely with the development team and the ScrumMaster/coach

• Describe the desired user experience and the product features, and capture them on the Product backlog

• Determine what needs to be done next and select the right sprint goal

• Select the appropriate research/validation technique to expose the product increment to the right people including customers, users, and internal stakeholders

• Analyse the feedback/data gathered, derive the right insights, and action them. This usually results in a changed Product backlog

• Look after the budget, and understand the project progress

• Coordinate the product launch activities