Director OEM Programs

last updated May 4, 2026 6:37 UTC

Cars.com

HQ: Remote - Minnesota

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About the Role:

The Director, OEM Programs will lead a team of program managers for both the US and Canada, operating existing programs and fostering growth and performance improvements. This individual will lead the coordination of our OEM program and communications across Dealer Inspire and implement new processes to achieve greater program performance. This leader will balance the needs of the clients while driving performance results and effectively manage the deployment of program requirements.

Responsibilities for the Director, OEM Programs role will include working across various departments; Client Services, Support, Training, Technology, Digital Media, Analytics, Connected Marketing to ensure the best service for our clients.

Functions of the Role:

Create, propose, and develop digital marketing strategies for OEM program clients

Measure the performance of each of the programs under your leadership and execute the strategies to increase value delivery and program growth

Stay current on industry trends to continually grow knowledge of new strategies and success metrics

Maintain detailed knowledge of all new software products and digital offerings

Coach and develop team members to expand their skill sets, grow their professional capabilities and advance their performance

Identify and attract talent to Dealer Inspire to foster firm growth and advancement

Identify opportunities for improvement and implement recommendations

Build and strengthen client relationship and provide insight/guidance related to digital services (and beyond)

About You:

Seeking a dynamic, confident leader who is well versed in digital marketing and excels at developing and managing client partnerships. This individual is essential to the growth and expansion of our Original Equipment Manufacturers (OEMs) relationships and the management and compliance of their performance. The ideal candidate will possess the skills and ability to be both an effective and strong team leader that can effectively coach and develop their team members in client service and performance management while also successfully managing key client relationships.

If you are comfortable operating in a high growth industry, fast paced environment, embracing emerging technologies and managing clients you will thrive in our environment. We provide you the ability to advance your skills, showcase your talents, contribute with visible value and enjoy your work environment and team members. Our culture is entrepreneurial, our resources are solid, our philosophy is teamwork oriented and we thrive on grit.

Required Skills:

Prior Business to Business experience with OEMs or Large Dealer Groups

Significant experience managing teams and leading through influence of others

Excellent customer service skills and ability to understand client needs

Strong skills in process orientation

Outstanding presentation, communication and delivery skills to engage clients and team members. Must possess the ability to present over the phone and through video.

Exceptional organizational skills

Fast learner and interested in new technologies

The ability to remain cool under pressure

Willingness to embrace the ever-changing digital marketing landscape

Strong performance and ability to execute a roadmap and plan.

Strong Knowledge of:

Website infrastructure and technology

Analytics

Talent development

SEO principles and fundamentals

Digital Advertising

Digital Retailing

Required Certifications:

Google Analytics

Google Adwords

*Google Analytics certification within 30 days of hire and Adwords certifications desired within 90 days of hire.

LI-Remote #LI-JL $60,000 — $100,000/year

Apply info ->

To apply for this job, please visit the application page

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