Problem

Brewers’ social interaction is currently limited to in-person exchange. The brewer’s experience and tools, have not kept current with the latest market expectations and trends in technology.

• The brewing process is still mystified, forcing brewers to solve mishaps via small, in-person, “townhall” like formats (e.g., monthly brew club meetings, hour+ visits at your local homebrew shop, digging through archaic brewing forums)
• A brewer’s best tools, the hydrometer and thermometer, are cumbersome, low resolution, single-point measurements, and therefore rarely used.
• Improvements to the hydrometer have been halted due to lack of technological break through.
• Beer recipe/product discovery and purchasing decisions are limited to the “townhall” knowledge exposure.

Solution

The BeerBug de-mystifies the brewing experience, providing real-time hydrometer and thermometer readings. Easy-to-use, high resolution brewing data is collected and streamed to BeerBug’s large scale, online, brewing community.

Think of a BeerBug like a Fitbit for your brewing beer.

Brewer’s use the BeerBug every time they brew to fully measure and understand their brewing experience. BeerBug (with the brewer’s permission) serves this high resolution data to millions of brewers around the world, growing the “townhall” knowledge exposure to millions of brewers worldwide.

BeerBug brings the brewing experience and community online and into the 21st century. Northern Brewer & MoreBeer, the 2 largest distributors of brewing supplies in North America, are currently getting BeerBugs into as many of their customer’s hands as possible, because they believe that from now on, every brew should be online. With every brew online and our ability to capture the nuances of each, we are able to build the most engaging online brewing experience.