TL;DR

Tango’s addressable market is huge, and the pain point of solving documentation and workplace learning is pervasive.

As our Growth Lead, you’ll define how we acquire and activate new users across channels and will grow Tango to hundreds of thousands of free and paid users (and beyond!). You will work to deeply understand our target user and will own new user growth, CPL, and CAC. Tango is still discovering it’s most effective channels but they will include organic and product-driven strategies in addition to a small paid budget. Our product-led growth strategy requires that you’ll also be in lock-step with our product team to reduce friction and optimize the user experience.

You’ll be a vital member of an energized and diverse team bringing experience from Uber, Amazon, Cameo, Docker, Facebook, General Catalyst, and Harvard Business School. What you’ll do:

Set regular goals and growth strategies to deliver on customer acquisition and activation metrics

Findand test acquisition channels by forming and validating data-driven hypotheses for accelerating user growth and monetization

Continuously learn about our users – their goals, challenges, and how Tango helps them to weave these insights into the Growth strategy

Assess and execute on channel strategy in collaboration with brand, sales, and product

Define Tango’s referral strategy to drive viral adoption of the product

What you have:

3+ years of experience in a growth, marketing, or product role

Rigorous approach to experimentation and metrics

Consistent track record in using data to drive product and/or business decisions

Intuition for the customer journey, and a strong ability to partner with product teams

Experience at an early-stage, hyper-growth startup