Deputy is a global, remote‑first SaaS company with hubs in Sydney, Melbourne, San Francisco, and London, and team members working across the United States. Our platform supports more than 1.5 million workers and 375,000 workplaces in over 100 countries. Backed by leading global investors, we recently reached Unicorn status.

At Deputy, we’re transforming the world of work for the 80% of the global workforce made up of hourly employees—the people who keep daily life moving, from baristas and nurses to cleaners, couriers, florists, and factory workers. While much workplace technology has focused on desk-based roles, we focus on empowering the frontline. When businesses use Deputy, they perform better—boosting profitability, compliance, and productivity—while workers become more engaged and satisfied.

We’re evolving into an AI‑native company, meaning you’ll be encouraged and expected to use AI tools and thinking in your daily work. You’ll receive the training, support, and autonomy to use AI responsibly and creatively to generate ideas, solve problems quickly, and discover new ways of working.

If you’re driven to create people‑centric solutions and help businesses and their teams thrive, join us at Deputy and help make a real impact.

The Role

We’re seeking an in-house Creative Director to build and lead a modern creative communications team that makes our products and services stand out.

You’ll be responsible for high‑velocity, video‑first content and impactful creative advertising, producing distinctive campaigns that challenge expectations of B2B software marketing.

You’ll lead content and creative development across organic social, paid ads, brand campaigns, webinars, stunts, and events, partnering closely with media and performance teams to turn ideas into results.

This is a global role, focused on Australia, the UK, and the US, with more markets to come as the brand grows.

You’ll develop a creative approach that scales globally while still resonating locally.

Responsibilities

1) Build a scalable creative engine
• Build and lead a creative communications team capable of rapid concepting, production, and delivery using both traditional methods and emerging AI tools
• Create repeatable systems for ideation, production, editing, distribution, and iteration
• Establish a sustainable creative cadence without relying on burnout‑driven “hero” work
• Set the creative benchmark across all content and campaigns
• Be hands‑on in generating content

2) Scale high‑velocity video content
• Own a social‑first strategy tailored for global organic growth
• Develop scalable video series that blend entertainment, insight, and product storytelling
• Produce large volumes of native content for TikTok, Reels, Shorts, LinkedIn, and YouTube
• Build a content engine that turns one insight into many executions, scaling through data

3) Create high‑impact creative advertising that changes perception
• Lead bold, campaign‑level thinking that supports always‑on content
• Craft advertising that feels culturally relevant rather than typical B2B
• Develop creative platforms, brand narratives, and memorable campaign ideas
• Ensure paid work is distinctive, memorable, and effective

4) Partner with media teams to drive performance
• Collaborate closely with media and performance teams on briefs, formats, tests, and rollout plans
• Build creative systems that scale in paid—templates, cutdowns, variations, rapid iteration
• Use performance data to refine creative without losing the core idea
• Drive creative performance across paid social, radio, YouTube, search‑supported video, OOH, and emerging channels
• Partner with media vendors to bring ideas to life

5) Lead creative for brand moments and experiences
• Manage design and content teams supporting campaigns, product storytelling, and growth initiatives
• Oversee creative development for webinars, events, stunts, and partnerships
• Turn product releases and customer pain points into compelling stories people care about

What success looks like
• Significant growth in organic channels through scalable, repeatable series
• Fast, consistent delivery of high‑quality content
• Improved paid creative performance backed by structured testing and iteration
• At least one major campaign that shifts category perception and captures attention
• A creative production function that scales efficiently
• A brand recognized for originality and differentiation

Skills & Experience

Proven ability to build scalable creative systems
• Experience leading creative teams in‑house or in high‑output environments
• Ability to scale ideas into repeatable formats and campaigns
• Strong judgment on when to use low‑budget vs. high‑investment production

Video‑first mindset
• Strong understanding of hooks, pacing, storytelling, cutdowns, and series formats
• Knowledge of what works natively on TikTok, Reels, Shorts, and LinkedIn
• Ability to make product content engaging without clichés

Big campaign thinking with high‑speed execution
• Ability to lead major advertising initiatives while sustaining always‑on content
• Comfort moving between big‑idea work and rapid execution
• Passion for creative work that truly stands out

Collaborative operator with strong creative taste
• Confident team leadership and standard‑setting
• Clear feedback, fast decisions, and strong craft
• Ability to collaborate cross‑functionally without slowing momentum
• Skilled at building a creative culture that’s ambitious, accountable, and enjoyable

You want to do cutting‑edge creative work
• You reject generic B2B playbooks and start from first principles
• You aim to create work people talk about, share, and remember
• You push for originality, boldness, and tastefully executed edge

Employee Perks
• Flexible remote‑first work policy with a home‑office stipend
• Employee Share Ownership Plan
• Paid parental leave
• Group Salary Continuance Insurance
• Employee Assistance Program
• Extra leave days for study, celebrations, and volunteering
• Global working groups focused on collaboration and belonging
• Annual Hackathons
• Access to novated EV leasing, internet reimbursement, and more

Deputy is an equal‑opportunity employer. We believe diversity and inclusion drive innovation, and we welcome people with diverse backgrounds, perspectives, and skills.