Product Marketing Manager

last updated August 14, 2021 11:10 UTC

Docurated

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DUTIES & RESPONSIBILITIES Develop specific marketing plans and activities for Docurated’s existing and new products Work with Product Management, Sales, Services, Engineering, and Executive Management to help prioritize market needs, sales support content, and investment to achieve and exceed business goals Communicate marketing strategy to field sales; develop new sales strategies, presentations, tools, and training; brief field sales on product introduction and launch strategies Develop business plans, product positioning, and value propositions Coordinate with Demand Generation and Sales teams to translate programs and strategy into measurable pipeline and closed revenue Drive new product introduction and launch activities across the organization Develop and nurture customer relationships to develop references, drive case studies, and develop champions ESSENTIAL SKILLS, EXPERIENCE & EDUCATION 2+ years of marketing experience with demonstrated success in a SaaS or software environment and experience with campaign management, digital marketing, email marketing or marketing automation is preferred. Experience in marketing, social marketing, SEO, marketing analytics or related markets considered a plus Proven track record of developing and delivering sales tools and content that drive pipeline, higher win rates, and revenue through integrated programs Strong analytical, written, and verbal communication skills; highly effective presentation skills Ability to work across organizational lines, command respect, and influence without authority Experience conducting and analyzing market and competitive research Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution A degree from a well-regarded institution, while not required, would be considered an additional advantage.

Salary and compensation

$50,000 — $70,000/year

Equity

0.01 – 0.1

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