Data community

Gradient is a team of data scientists, programmers, and researchers driven by statistics and grounded in stories.

We're your insights partner

We help our clients succeed by bringing together traditional market research and data science to build models that serve them.

We are your partner

Data doesn’t have to be scary

We build models and structure analyses to address your unique needs. At every step along the way, we organize data in smart, simple ways so you can take action.

Hypothesize & Plan

Hypothesize & Plan

We partner with you from the very beginning to identify what needs to be done and plan our way forward.

Data & Modeling

Data & Modeling

Next, we collect data and build statistical models to provide the necessary intelligence for success.

Synthesize & Take Action

Synthesize & Take Action

Last, we summarize the findings and build out recommendations for testing and learning.

What our clients say about us

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GianKarlo Casimiro, VP Ecommerce at Orthofeet

"The Gradient team gave us a deep understanding of our customers through a robust analysis of our database. The insights validated our marketing strategy and enabled investments to continue growing. Their model’s not only accurate but also transparent, giving us confidence in the data. They’re sharp, extremely easy to work with, and fast. We recommend Gradient for any of your analytics needs."

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Mike Nallan, Senior Director Insights & Analytics at Morning Brew

"I have one word to describe collaborating with Gradient on our latest research project: Refreshing. Not only did their team help us execute the research in ways we weren't thinking about internally, they came to every session we had with enthusiasm, fresh ideas and proactive insights to share with us. That's not something you typically get with 'traditional' market research partners. I couldn't recommend working with them more. A breath of fresh air, and an incredible extension of any internal market research or marketing team."

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Parisa Rouhani, Co-Founder & Sr. Vice President at Populace

"Gradient is a great firm to work with. We collaborate with them for all of our analytic work, and even use them to re-run analyses that other firms have done for us because they have earned our complete trust. We think of the Gradient team as an extension of our own — they are knowledgeable, thoughtful, flexible, honest, and an overall pleasure to work with."

Who we’ve partnered with

Nike
oatly
morning-brew
TJT
stitch_fix
Populace
reformation
Harry's
Framebridge
Bacardi Limited
Oscar
Estee Lauder