150,000+ Hours of UX Research for Every Question and UI Component
Get instant access to industry-specific UX insights and best practice guidelines, all based on large-scale usability testing.
Baymard’s UX research is used by 29,000+ UX professionals in organizations like:
Take the Guesswork Out of UX Design
Empower your team with a vast library of large scale research insights to inform and support your design decisions, advance your projects, and transform opinion-based discussions into evidence-driven outcomes.
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
Make Evidence-Backed Design Decisions at Speed
Remove the ambiguity from UX design and streamline how you optimize your site with a treasure trove of user-tested recommendations.
Leverage hundreds of best practice insights and transform how your team approaches any project, question, or design challenge.
Save Countless Hours on Internal Testing & Desktop Research
Discover thousands of invaluable learnings and implementation examples to supplement your own internal testing and eliminate the guesswork.
With a Baymard subscription you can find out what works, what doesn't, and why in no time at all.
Augment Your Team's UX Expertise with Industry-Specific Insights
Elevate your UX strategy with research-backed insights tailored to the challenges of your specific industry — drawn from thousands of hours of large-scale usability testing.
Whether you're in apparel, electronics, SaaS, insurance, or online grocery, Baymard delivers actionable UX guidance to help your team make smarter, faster, and more confident design decisions.
Transform Your UX with An Expert-Led Audit
Discover the top 40 industry-specific UX improvements for your site and benchmark your UX against industry leaders and competitors.
Our team analyzes your entire user experience to identify critical issues, optimization opportunities, and concrete recommendations that drive measurable improvements in user satisfaction and conversion rates.
Guaranteed positive ROI or your audit is free!
Explore All Features
Research-Backed UX Insights
Refining your user experience and justifying your design decisions has never been easier.
UX Best Practice Guidelines
Over 700 UX best practice guidelines based on 150,000+ hours of user testing.
Expert-Led UX Audits
Get an in-depth audit for your site carried out by our team of UX experts.
UX-Query
Get instant answers to any UX question with our AI-powered search assistant.
UX Benchmarking
Get UX performance measures for your site and see how you stack up against the industry leaders and direct competitors in your market.
Review Tool
Self-assess the UX performance of your site with our manual UX review tool.
Research Personalization
Access tailored insights – your UX audit findings seamlessly integrated into our research database giving you
UX Design Examples
200,000+ annotated UX design examples from the world's biggest brands.
Traning & Certification
Accelerate your career and gain access to industry-leading insights and best practices.
Got Questions? Speak To A UX Researcher
Want to see how our UX research platform can solve your team's challenges? Book a personalized demo with a Baymard expert who'll walk you through our tools and show you exactly what we offer.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Latest Articles
Weekly articles based on the latest UX research from the Baymard team.
