The Social Media Coordinator, sitting in the Inbound Marketing division, will be responsible for the build out and management of social audiences across a portfolio of gaming, sports betting & online gambling sites, working closely with SEO/Content/Product teams. The individual in this role will have strong writing and communication skills, proficiency in various social media platforms, experience creating engaging content, ability to monitor and respond to social media interactions, analytical skills to track campaign performance, knowledge of social media analytics tools, and the capability to develop and execute social media & content strategies aligned with brand messaging.

YOUR CHALLENGE:

Social Media Strategy Development:
• Collaborate with marketing teams to create and execute social media campaigns aligned with overall marketing objectives.
Social Content Strategy:
• Build and manage a social content strategy, identifying and prioritizing high traffic social topics to be combined with site level content strategies and paired with social media campaigns.
Content Creation:
• Develop and schedule engaging content across various social media platforms, including text, images, videos, and stories, adhering to brand guidelines.
Influencer Content Coordination:
• Manage influencer-created content to drive audience engagement. Work with influencers to create content that aligns with company brand messaging and target audiences, such as blog posts, social media posts, videos, or reviews.
Community Management:
• Monitor social media accounts for comments, messages, and mentions, promptly responding to inquiries and addressing customer concerns.
Analytics and Reporting:
• Track key social media metrics like impressions, engagement, reach, and conversions to measure campaign performance and identify areas for improvement.
Social Media Platform Expertise:
• Stay updated on the latest features and best practices of social media platforms like Facebook, Instagram, Twitter, TikTok, Reddit, Snap etc.
Visual Design Skills:
• Basic understanding of graphic design principles to create visually appealing content.
Responsible Gambling Compliance:
• Ensure all social media content adheres to Responsible Gambling guidelines and has appropriate disclaimers when applicable.

TO DO IT, YOU WILL NEED:

Required Skills:
• Excellent Communication Skills: Strong writing and verbal communication abilities to craft engaging content and interact with the online audience.
• Creativity: Ability to generate innovative and eye-catching content ideas.
• Analytical Skills: Interpret data from social media analytics to make informed decisions about campaign optimization.
• Multitasking: Effectively manage multiple social media accounts and projects simultaneously.
• Technical Proficiency: Familiarity with social media management tools and scheduling platforms.
Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of proven experience in social media marketing within the gaming, sports betting & online gambling space
• Proven experience managing social media accounts for a business or organization
• Knowledge of SEO principles and best practices
• Experience with graphic design software (e.g., Adobe Photoshop, Canva)
• Understanding of digital marketing concepts and trends