Gala
Gala is creating entertainment that empowers on the blockchain. Across our family of brands including Games, Music, Film and VOX, we’re empowering creators and fans to build the future of entertainment.
Powered by talent from around the globe, our fully remote organization believes in making bold moves to create products that have never been seen before in the marketplace. Gala was founded by Eric Schiermeyer (gaming legend and co-founder of Zynga), and Michael McCarthy (the Creative Director behind viral gaming hits such as Farmville 2). Since then, Gala has grown to be a leader in Web3 entertainment.
Under the Gala brand, we have a growing roster of reputable partners across Gaming and Entertainment including DreamWorks, AMC and nbcu.plus, legendary game developers Peter Molyneux and Will Wright, as well as music greats like Snoop Dogg, Ice Cube, Kings of Leon and BT.
Our values are based on openness and ownership and the ability to deliver games, experiences, and opportunities to people worldwide. We are breaking down barriers to bring our communities joy, entertainment, and real-world value.
At Gala, we work remotely with flexibility; we have a great time with our colleagues and love getting things done. While working here, you’ll imagine and create new and exciting things for the world to enjoy. Your talents and efforts will improve our audiences’ lives in the real world.
And this is just the beginning… The Role
Gala is excited to announce we are looking for a talented and experienced Senior Brand Manager to join our games marketing team and help shape the future of blockchain gaming. An Ideal candidate will be responsible for managing the marketing and branding efforts for our games, with a focus on driving engagement and growing our user base. As Senior Brand Manager, you will collaborate with cross-functional teams to execute marketing campaigns, create engaging content, and develop brand strategies to elevate our games in the marketplace.
We are a fun-loving and passionate team dedicated to revolutionizing the gaming industry through the power of blockchain. We believe in empowering our employees to take ownership of their work and develop creative solutions to complex problems. As a Senior Brand Manager, you will have the opportunity to work with talented professionals from diverse backgrounds and make a meaningful impact on the future of gaming. Join us on this exciting journey and help shape the future of blockchain gaming! Responsibilities
Help shape the definition of our consumer target and their associated needs, motivations, and insights that will drive brand growth, product development and inform marketing strategies.
Partner with consumer insights to evaluate consumer research, industry and market trends into tangible and actionable insights
Collaborate with head of marketing and studios to define positioning, product features, content, and experiences by advocating on behalf of marketing and the player’s needs
Partnering with Consumer Insights and Analytics teams to identify opportunities and challenges across merchandising, messaging, game features (and concepts), and improve player experiences/results based on those findings.
Work with brand director on briefing creative teams and driving campaign development across all key art, brand and campaign content
Help drive alignment across global cross functional teams including creative development, campaign management, analytics/insights, publishing, finance and market planning
Conducting ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key brand strategies
Develop and execute marketing plans to drive user acquisition, engagement, and retention
Create and manage marketing budgets, ensuring campaigns are cost-effective and on track to meet performance goals
Collaborate with external agencies to execute marketing campaigns across a variety of channels (social media, influencer partnerships, paid advertising, etc.)
Develop and maintain relationships with key industry influencers, partners, and media outlets
Identify and act on opportunities to grow brand awareness and market share
Essential Skills and Qualifications
3-4 years of video games marketing experience at a AAA game studio
Experience working on mobile titles, with a deep understanding of mobile gaming trends and best practices
Experience managing marketing agencies, with a strong network of industry contacts
Proven ability to develop and execute successful marketing campaigns across a variety of channels
Strong analytical skills, with the ability to analyze data and make informed decisions to optimize campaign performance
Excellent communication skills, with the ability to effectively communicate with cross-functional teams and external partners
Passion for gaming and blockchain technology
Self-motivated, stellar work ethic, fun collaborator
Excited by problem-solving
Fearless
Self-motivated, stellar work ethic, fun collaborator
Excited by problem-solving
Fearless
Nice-to-Have Skills and Qualifications
Successful experience working in a fully remote company
An active gamer or a passion for games
LI-RD1
Gala is an equal opportunity employer and adopts a zero-tolerance approach to discrimination.
We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. Employee Benefits
Competitive Salary
Flexible Working Hours
Unlimited PTO
Fully Remote and Location Independence
US Based Employees 100% covered for employees (Medical, Dental and Vision Insurance)
Paid Parental Leave
Employee Assistance Program and several
NEXT STEPS
If you have the experience, passion and drive to join our team then please submit a resume by clicking the apply button below!
Gala does not accept unsolicited referrals or resumes from any source other than directly from candidates. We will not consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies. Gala will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
$60,000 — $102,500/year
