Nansen is a blockchain analytics platform that enriches on-chain data with millions of wallets labels. Crypto investors use Nansen to discover opportunities, perform due diligence and defend their portfolios with our real-time dashboards and alerts. The Opportunity:
We are seeking an experienced and dynamic Director of Marketing to lead our marketing efforts as we continue to scale and reach new heights. The ideal candidate will have a strong understanding of the cryptocurrency landscape and a proven track record in building and executing marketing strategies that drive growth. This role offers an incredible opportunity to shape and develop Nansen’s marketing function in a fast-paced and rapidly evolving industry.
Key Responsibilities:
Develop and implement a comprehensive marketing strategy that aligns with Nansen overall business objectives, ensuring we maximise visibility, brand awareness, and growth within the cryptocurrency and blockchain ecosystem.
Lead and manage a globally distributed, high performing and results-driven marketing team, providing guidance and mentorship to help them grow and excel in their roles.
Drive a data-driven approach to marketing by setting up effective KPIs and measurement systems, regularly reporting on performance and optimising campaigns.
Develop a strong understanding of Nansen target audience and customer segments, using this knowledge to create targeted and engaging content across multiple platforms, including blogs, social media, email campaigns, webinars, and more.
Collaborate with the Product and Sales teams to develop product messaging and positioning, ensuring all external communications are clear, consistent, and compelling.
Oversee Nansen’s digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns, to drive increased web traffic, user acquisition, and conversion rates.
Continuously monitor and analyse the competitive landscape, staying abreast of industry trends and emerging marketing opportunities.
Requirements:
10+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the cryptocurrency, blockchain, or fintech industry.
Exceptional leadership and management skills, with experience building and leading high-performing teams.
A strong understanding of and passion for the cryptocurrency and blockchain Ecosystem.
Proven track record of developing and executing successful marketing strategies that drive growth.
Outstanding written and verbal communication skills, with a knack for crafting engaging and compelling content.
A data-driven mindset, with the ability to analyse and optimise marketing performance based on KPIs and metrics.
What We Offer:
Competitive salary and equity package.
Remote work environment with a flexible schedule
Opportunity to work in a rapidly growing and cutting-edge industry.
Collaborative and supportive company culture
Opportunities for personal and professional growth as the company scales.
Exposure to a global network of industry experts, partners, and influencers.
$50,000 — $90,000/year
