Role Expectations:
- Role reports to the Director of Marketing
- Traffic campaigns to all our mobile app ad networks and DSPs
- Conceptualize, Develop, and Execute user acquisition campaigns across FB, Google, DSPs, networks, and other paid channels for mobile apps
- Research and Evaluate new user acquisition channels
- Evaluate current channel performance and recommend long-term strategies
- Overhaul existing ads systems and execute new ad campaigns
- Use insights from marketing data, user data, and competitor analysis to propose product improvements that will help the company reach OKRs including retention, LTV, & CPI goals
- Monitor, Tweak and Cultivate new audiences for targeting
- Generate progress reports, projections, and recommended improvements
- Build weekly reports by country
- Manage partnerships with external agencies and vendors
- Work with creative agencies and contractors to build new video and banner ads
- Demonstrate the ability to effectively manage and optimize acquisition budgets
- Create new store descriptions for international markets for ASO purposes
Preferred Qualifications:
- Minimum 2+ years working in mobile app User Acquisition or Display ad trafficking
- Entry-level photo and video editing skills
- Experience building new creatives with Fiverr, Billo, and external platforms/agencies a plus
- Data-oriented and pays close attention to detail
- Technical background a plus
- Fluency in Spanish, Portuguese, or German a plus, but not required
- Experience with:
- Android and IOS campaigns
- Running mobile app user acquisition campaigns in International markets
- MMPs such as Kochava, Appsflyer, Adjust, Singular, etc.
- DSPs and ad networks
- Facebook App Install Ads
- Google Universal App Campaign
Benefits:
- Participation in the Company’s Equity & Token Plan
- Work with highly curated high caliber people
- Celebrate Employee personal milestones
- Remote Team Building Activities Every 6-8 weeks
- Virtual Happy Hours & Team Events
- Bonus.ly – We use Bonus.ly as a way to recognize and reward employees for their hard work + commitment
- Bi-Weekly Virtual Yoga + Meditation Classes
- We follow the “12 pm to 1 pm CST Break” – no meetings during this time to encourage team members to take a break in their workday!
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