Job Title: Director of Demand Generation
Type: Contractor (full-time)
Work place: Anywhere (remote). This role will require you to work primarily during Eastern Time (GMT-4).
Compensation: $2,500-3,500 USD/month
About You
You are a strategic, visionary and hands-on Marketing Leader, with the ability to define and execute demand-generating strategies for a fast-growing company, while building a highly accountable team that sets targets and hits them consistently. You live, breathe, love and understand demand generation marketing for enterprise for a SaaS B2B platform. This role reports to the CEO and is a member of the leadership team.
Your Impact
- Identify and fix holes in our sales funnel.
- Develop compelling multi-channel marketing programs to support the demand generation needs of the sales team so they can consistently hit their SQL targets.
- Work with the marketing team to develop, execute, promote and produce strong content-driven campaigns that resonate with our audience and help build awareness of our brand and product category.
- Constantly test and analyze new marketing initiatives for continuous improvement.
- Regularly analyze marketing and sales funnel data to optimize and focus marketing efforts on leads that drive the maximum sales results.
- Manage all marketing contact lists and establish deep knowledge of our database of marketing leads to uncover where opportunities for engagement exist to generate qualified interest
- Understand the needs of our target audience, and translate those needs into creative and personalized marketing programs
You will be measured on:
- Revenue generation
- Inbound opportunity creation
- New user acquisition
- Conversions and retention all the way through the flywheel
- A mix of marketing, sales, and product qualified opportunities
What will you need?
- Demonstrated experience of leading marketing teams and track-record of driving user growth at a B2B tech platform.
- You have a proven track record of generating leads and pipeline via strategic digital marketing initiatives.
- Comfortable owning the full marketing stack across product marketing, brand marketing, demand generation, content marketing, communications, and PR strategy.
- Demonstrated ability in developing and executing GTM campaigns which are measurable, scalable, and cost-effective.
- Expert analytical and quantitative skills with demonstrated ability to analyze data and translate to actionable changes and a history of demonstrating results via data-driven marketing campaigns.
- Deep understanding of the SaaS B2B marketing environment and evolving tools/platforms used to improve online presence
- Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, Pardot, Hubspot, etc
If this sounds exciting, we’d love to hear from you! Not sure you’re a perfect fit? Reach out anyway. We’re looking for awesome individuals, not folks who perfectly match a job posting.
To Apply:
Please submit your application using the link below.
Our company
V2 Cloud is a fast growing tech company. We help businesses embrace remote work by providing a fully managed Desktop-as-a-Service solution from the Cloud. We are a young and dynamic team with an awesome product that serves over 900 clients and 35,000 users worldwide. More information at https://v2cloud.com
Our Vision is to “Help businesses create workplaces where people love to work.”
Mission: “Create the best remote work experience for people and companies.”
Our Values:
- We enjoy our work, take pride in exceeding expectations and a job well done.
- We get stuff done.
- Keep It Simple & Smart
- Life is too short to work with A**holes
We hire the people we trust, and we trust the people we hire. We value diversity of thought – Be bold enough to voice dissenting opinions.
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