DESCRIPTION
As Director of Demand Generation, you will lead efforts in demand generation, growth initiatives, and conversion rate optimization.
- $125K – $150K Annual
- 0.1% – 0.25% Equity
- Medical, dental, and vision insurance.
- 401K with a 4% company contribution.
- PTO, sick and unplanned time off, holidays.
- Full-time, salaried position located remote in the United States.
COMPANY OVERVIEW
At Insycle, our mission is to make it easy to manage and work with data.
Insycle – a modern platform to organize, cleanse, and manage CRM data – is a beloved SaaS product used by thousands of users from more than 80 countries. Product overview video: https://www.insycle.com/
We’re headquartered in New York City.
REQUIREMENTS
- 3+ years of experience in a similar role in SaaS company that sells digital products to businesses (B2B) using a free trial model.
- Experience with product-led growth strategies and self-serve software products.
- Ability to develop and optimize marketing strategies across key channels: SEO, SEM, social, email, blog, and website.
- Experience with marketing automation, personalization tools, and CRM, 1+ years of experience with HubSpot.
- Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions.
- Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
- Work remotely in US.
WHAT YOU’LL DO
- Lead efforts in demand generation, growth initiatives, and conversion rate optimization.
- Own, execute, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and inbound revenue.
- Own demand forecasting and marketing campaign reporting, including detailed funnel data and campaign insights.
- Work cross-functionally to achieve goals/KPIs and own accountability of campaign measurement and success.
- Be accountable to revenue results, not leads.
QUALITIES WE’RE LOOKING FOR
- Analytical skills, detail-oriented, able to help customers solve problems.
- Work independently, a fast learner in an unstructured environment.
- Organized, goal-oriented.
- Excited to join as an early employee.
- Helpful, energetic, ambitious, positive.
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