The VP Marketing is an executive-level professional responsible for all activities related to conceptualizing and executing marketing and communications strategies, digital and offline, in a manner that supports consistent business growth. The position is responsible for planning, organizing, staffing, training and managing all marketing functions to help achieve company objectives of sales, growth, profitability, visibility, while ensuring a consistent marketing message, position and brand.

Principle Duties and Responsibilities:

• Further refine and implement Scent Trunk’s marketing strategy
• Create, manage, coordinate and execute all customer, prospect and end user marketing strategies and implement tactical plans that meet and exceed company expectations
• Manage the demand generation life cycle from awareness through consideration and conversion to loyalty
• Define and implement an internal and external communications strategy
• Manage the marketing and communications budget and a team of marketing and communications staff, including contracted outside agencies
• Develop benchmark metrics to measure and continually improve the efficiency and effectiveness of marketing programs
• Identify, interpret and capitalize on marketing trends

Salary and compensation

$45,000 — $65,000/year

Equity

1.0 – 4.0