Dscout

UX designers start to plateau in their careers around that senior product designer level. Ryan calls it the "stall point." They can't just get better at Figma anymore. They need to acquire new business skills. And from Ryan's POV, these are the top business-minded things designers should start doing to better showcase their value 👉 https://bit.ly/4ldsBzC

🌍 Join Market Research Society (MRS) at the Equality Summit 2025. This year’s Equality Summit comes at a crucial time when resistance to EDI (Equality, Diversity, and Inclusion) initiatives is on the rise. At this summit, we’ll champion the business case for making EDI research the foundation of all customer strategies and demonstrate why every EDI action must be 100% authentic. https://lnkd.in/eqXfjNuS We’ll explore the frameworks and methodologies designed to deliver inclusive research, offering the chance to evaluate our own practices and ensure we are not perpetuating biases. 📅 15 May 2025 |⌚️ 08:45 - 17:30 |📍The Hub, UM London 💡Book now: https://lnkd.in/eqXfjNuS 👉 Featured sessions: Balancing representation and self-identification: experiences of stigma in global majority communities Andy Broomhead, Diabetes UK | Coco Ravan, Magenta Research Using a recent Diabetes UK research project, this session explores how researchers can effectively capture the nuances of cultural identity in sampling while respecting the deeply personal nature of self-identification. Panel: Addressing concerns over representation bias in synthetic data How can researchers be confident that the representation bias challenges posed by synthetic data are being adequately considered and managed. Join our panellists to discuss: • Challenges and opportunities of AI tools and models for inclusive research • Synthetic personas: how can we deliver rich, nuanced insights from synthetic data?  • Managing representation bias in training data and in AI algorithms We have an excellent line-up of panellists: Hasdeep Sethi, STRAT7 Bonamy Finch | Maya Ilic Ipsos UK | Dscout | Sabrina Trinquetel, Market Research Society (MRS) Advanced Insights and Analytics Council Inclusive research: what’s stopping you? Sophie Mason, Daniel Rose, FIREFISH and Sandra Grandsoult, Equitas Insight, In this workshop we’ll discuss the key barriers researchers, project managers and clients face in making research practices more inclusive Discover new ideas from Firefish’s Inclusive Research & Insights Playbook and gain practical tools to take away and apply immediately. #equalitysummit2025 #edi #inclusiveresearch #diversityandinclusion #authenticityinaction #businessstrategy

ICYMI: Last week's webinar with Devin Harold is now available on-demand. Get the recording and watch it on your own time for: 🤝 Practical tips on how to strengthen designer-researcher collabs across projects. 🗒️ A proven framework for focusing your efforts. 💲 Talking points around the true cost of bad research. 🔢 Prioritization tactics design and research teams can use to consistently showcase their value. Tap here: https://bit.ly/3Frgezv

Usability tests should reflect real-world behavior—not assume or act as a guided tour. Here are a couple poorly-written tasks, and how to rewrite them: 🚨 Your tasks are too obvious. 👉 Instead of: “Click the ‘Buy Now’ button,” ✅ Try: “Purchase X item using your preferred payment method.” 🚨 Your task lacks context 👉 Instead of: “Click around and see if you encounter any problems,” ✅ Try: “You are creating a new profile on our app. Open it and complete the basic onboarding information, including uploading a profile picture.” If you're trying to gauge how easy it is for a participant to do something on your site, don't lead them to the right answer. And if you're wanting data that's as relevant to real-world experience and usage as possible, don't assume participants know what they're doing without context and a specific goal. The best usability tasks reveal how people navigate—not whether they can follow instructions.

"If you have a GenAI product out there today and you're not measuring these, you're behind." How do we measure success when users are applying GenAI in innovative and limitless ways? Ways that can’t easily be compared or measured 1-1 with previous products? LinkedIn's Kevin Newton breaks it down with this guide to measuring AIX.

You + us + this event = tomorrow. Join us 👉 https://bit.ly/3Frgezv

A Dinner for Design Researchers? Dscout made it happen at #SXSW2025. Shouldn't such events be a regular thing? With the market getting tougher, staying connected is more important than ever. These dinner events are incredibly valuable to network, exchange insights, and stay ahead of industry dynamics. Where else would I have met amazing folks like Katie Hickey, Wesley Poer, Purvi Shah, Ty Taylor, Sarah Bono, Abbie Cataldo or Collin Pfender to discuss the latest in UX Insights, DesignOps, and crazy tools like StoryTribe (which lets you build storyboards in seconds)? Or heard about 50 upcoming job openings? 😎 🤫 Looking forward to see more of Dscout - thank you for investing into our community 🙏 #designdinner #uxresearch #insights

The customer is king, BUT... For researchers and designers, they're also just one important piece of a much larger puzzle. One that includes: • Product roadmaps and priorities • Engineering timelines and capacity • Business impact and profitability Tala's Malia Nagle speaks to the tension between these priorities, and a new approach to aligning customer outcomes with business goals.

If you need a reason to love our platform, we'll give you five. See for yourself why Research and Design teams alike trust us for their insights needs—take a 5-minute self-guided tour 👉 https://bit.ly/42fAsoT