Adthena’s cover photo
Adthena

Adthena

Software Development

The market leading AI paid search intelligence platform

About us

Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements. Built by data scientists for search specialists struggling to gain transparency and wasting budget in a largely blind auction in Google Ads, Adthena provides paid search intelligence to uncover the blindspots. For 12+ years, our unique AI learning models have helped more than 300 customers across the globe see beyond Google, so they can proactively adapt paid search strategies with actionable insights.

Website
http://www.adthena.com
Industry
Software Development
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Founded
2012
Specialties
Competitor Intelligence, SEM, Digital Analysis, PPC, Paid Search, PPC Brand Protection , and Search intelligence

Locations

Employees at Adthena

Updates

  • Are you keeping up with your competitors in Google Ads? 👀🚨 PPC is a constant battle for clicks, market share, and visibility, but without the right data, you’re flying blind. Adthena’s PPC Market Share Reports give you instant clarity on the competitive landscape, helping you make data-backed decisions that drive results. 📊💡 ➡️ Swipe to learn more

  • Adthena has been nominated for three European Search Awards! 🎉 🌟 Best AI Search Software Solution 🌟 Best Software Innovation 🌟 Best Search Software Tool Ask Arlo is redefining the way search marketers interact with their data. Powered by AI, Arlo provides instant, actionable answers, transforming hours of analysis into seconds. Whether you’re exploring market share or competitor movements, Ask Arlo eliminates the need for manual analysis—saving you valuable time and giving you insights when you need them most. Thank you to our customers for making this possible! 🤝 Want to see Ask Arlo in action? Find out more below 🔥

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  • You can’t outperform your competitors if you can’t see what they’re doing. 👀📊 ❌ Google’s Auction Insights only shows part of the picture. 💡Adthena’s PPC Market Share goes far beyond surface-level data, revealing exactly who’s spending what, which keywords they’re dominating, and where your brand can gain ground. Swipe on through to learn more. ➡️

  • Struggling to stand out in a crowded tech market? 🤔💡 Tech marketers face constant pressure: managing complex products, competitive SERPs, and the persistent challenge of brand term infringement. With Adthena, you can: 🔹 See exactly what competitors are doing in your space 🔹 Protect your most valuable brand terms 🔹 Cut wasted spend and optimize performance 🔹 Refine your ad messaging ⬇️ Explore the insights below powering high-performing tech campaigns 

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  • Are rising CPCs and wasted spend eating into your PPC budget? the7stars faced this challenge head-on. With increasing brand competition and rising CPCs, they partnered with Adthena to optimize spend and performance, delivering real impact: 🎯 4-figure savings by eliminating wasted spend on high-CPC terms 🔎 +10% impression share, safeguarding brand visibility 📈 +4% clicks from smarter ad optimizations 💰 +2% incremental sales, turning insights into revenue  “Adthena’s unique competitive intelligence has allowed us to uncover gaps and opportunities in the market that were previously hidden.” - Xanthe Pickford-Avery, Head of Search, the7stars ⬇️ Read the full case study below.

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  • 🚨 Google’s latest algorithm update just dropped, and rankings are shifting fast. Some brands are winning, others are losing but Google won’t tell you why. If you’re seeing shifts, we can show you exactly what’s changing and where to take action. 👇

  • Finance PPC marketers deal with a unique set of headaches: steep CPCs, ever-changing regulations, and competitors constantly bidding on your brand terms 🤯🔎. We get it, staying ahead isn't easy… 👀 That's why we've built tools to give you clearer visibility into what's happening across your market. What if you could spot competitor strategy shifts early, respond quickly to regulatory changes, and protect your brand from trademark misuse? 🔓 👉 Check out the link in the comments to learn more.

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  • Struggling to make sense of your PPC data? 😵💫 In our latest blog, our PPC expert Emily White shares how Looker Studio and Adthena insights can help you customize Google Ads reporting to your business needs. Learn best practices for building tailored dashboards that deliver clear, actionable insights to boost PPC performance. Hit the link below for the blog 👇

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  • Let’s give a huge welcome to Emily Whitt, our new US Senior Customer Success Manager! 🤗 We’re thrilled to have her on board to bring fresh insights and take our customer relationships to the next level. A bit about Emily: When she’s not helping clients succeed, you’ll find her enjoying some sushi, watching Severance , or cranking up Shake the Frost by Tyler Childers. Welcome, Emily! 👋

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  • Your customers are searching for what they want, where they are, right now. 📍🔍 But if your ads aren’t showing up in the right places, you’re losing clicks and revenue without even realizing it. That’s why having the right local search intelligence matters. 👉 Swipe through the carousel to learn more.

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Funding

Adthena 5 total rounds

Last Round

Debt financing

US$ 13.5M

See more info on crunchbase