Minuttia

A few days remaining for the SERP Conf. Sofia—one of the region’s top digital marketing events. To make it even easier to attend, use the code ‘minuttia-15’ for 15% off your ticket. 🎟️ See you there! 👋

Happy to announce the fifth live session, which will take place this Thursday. Short, cohesive discussions about the latest trends in the content marketing industry and case studies of the world's biggest companies. Join us ;) Date: Thursday, March 20th at 05:00 PM (EST). Streaming on LinkedIn and YouTube. 📺

We analyzed 1,485 software-related keywords and 13,660 search results to uncover the biggest players in search visibility, AI Overviews, and more. Key Findings: ✅ G2 leads the pack—appearing in 6.26% of results. ✅ Reddit is rising, ranking #2 in visibility. ✅ 60% of software searches still don’t show AI Overviews. ✅ Review sites + SaaS brands dominate—Capterra, TrustRadius, IBM, Microsoft & more. What does this mean for SaaS companies? Search is evolving, but SEO still matters. 📊 See the full data and insights here: https://lnkd.in/daCbb6aF

AI apps are exploding. Consumer spending on AI-powered apps grew 274% year-over-year, reaching $1.8 billion in 2024. Few industries see this kind of growth. 🚀 The opportunity? Massive. AI isn’t just for startups—established businesses can tap into the demand. Some categories are saturated, but others remain untapped. New categories will emerge, creating even more potential. We broke down the numbers at Minuttia Live. Join us for the next session this Thursday. 🙌

Toggl generated 7M+ impressions and 800+ signups with a structured content strategy—without the chaos of managing freelancers. Minuttia helped by creating 91 high-intent content pieces, optimizing for SEO, and designing custom graphics. The result? 26K+ clicks, 200+ conversions, and sustained traffic growth. Great content isn’t just about quantity—it’s about alignment, quality, and execution. Want to see similar results? Request a free intro call with our team.

Content-wise, the People Also Ask SERP feature is a goldmine for being featured in the SERPs even if your page isn’t ranking by itself. Our research uncovered that a whopping 96.80% of ‘comparison’ keyword SERPs include the People Also Ask section, while 3.20% do not. To understand why this is important, let’s quickly explain the main mechanism behind this section. Contrary to popular belief, People Also Ask isn’t just a list of frequently searched questions. Instead, here’s how it works: 1. Google’s crawl bot scans web pages for relevant questions and answers that could help users with their queries. 2. The algorithm selects suitable questions and pairs them with concise answers extracted from the pages it crawls. 3. Each question-answer pair includes a link to the source page, providing an opportunity for visibility even if the page does not rank in the top 10 search results. If your content is clear and concise enough – and formatted right – it could be featured in the People Also Ask section and the SERPs. Read the data study: link in the comments 👇

This Thursday, we're hosting the fifth Minuttia Live event, and it's all about AI automation. Join us for a hands-on workshop where we'll walk you through building an AI agent using Zapier. 📅 Save the date: Thu, Mar. 06, 2025, at 05:00 PM (EEST) 📍 Streaming on: LinkedIn & YouTube Short, actionable, and straight to the point. Don't miss it! See you there 😉

Building an Agent Workshop Live in exactly 2 hours 👇 𝗦𝗼𝗺𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁: I built an agent that summarizes what happened in all of Minuttia’s client channels and shares an overview at the end of every day. Here’s how it works: 1️⃣ Regular zaps track and log all conversations in each client channel and inside message threads and 𝘀𝘁𝗼𝗿𝗲 𝘁𝗵𝗲𝗺 𝗶𝗻 𝗮 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲 (e.g., Zapier Table). The table is pretty simple, with four columns: Client, Name (of the person who wrote the message), Date, and Message. 2️⃣ Then, you need to set up the agent by 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝗶𝗴𝗴𝗲𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲, 𝗮𝗻𝗱 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿. This agent's trigger is set to ‘Schedule,’ which starts every day (including weekends) at 11:45 pm. The behavior needs testing and refinement. You’ve got to use the basics of prompting, such as defining the role and task, establishing the rules, and using symbols. The good thing is that you can (and should) iterate in a testing environment before activating the agent. 3️⃣ The agent generates the summary in about 2 minutes, and the message on Slack is usually sent at around 11:47 pm. This way, our team will always be up to date with everything that happened the previous day. In exactly 2 hours, I'll build a new agent live on this week's Minuttia Live event. It will resemble the behavior of a marketing analyst who analyzes marketing data. If you want to understand how Zapier agents can help you become more efficient, join us for free. 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘦 𝘷𝘪𝘥𝘦𝘰 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘣𝘦𝘩𝘪𝘯𝘥 𝘢 𝘱𝘢𝘺𝘸𝘢𝘭𝘭 𝘢𝘧𝘵𝘦𝘳 𝘵𝘩𝘦 𝘴𝘵𝘳𝘦𝘢𝘮. 𝘛𝘩𝘦 𝘭𝘪𝘯𝘬 𝘵𝘰 𝘳𝘦𝘨𝘪𝘴𝘵𝘦𝘳 𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴.

Many companies still don’t get this: Your growth motion dictates the kind of content you should produce. 1️⃣ Product-Led Growth (PLG) 𝗛𝗼𝘄 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 Self-serve adoption, product sharing, user-generated templates 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 Activate, self-educate, help with community expansion 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗧𝘆𝗽𝗲𝘀 𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 • SEO Content (e.g., job to be done, commercial) • User-generated templates • Case studies • Help Center/Knowledge Base 2️⃣ Product-Led Sales (PLS) 𝗛𝗼𝘄 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 PLG-driven signups + sales team pushing monetization 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 Address objections, nurture high-intent leads, move free users to paid plans 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗧𝘆𝗽𝗲𝘀 𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 • Comparison guides • Product ROI reports • Case studies • Targeted lead nurturing 3️⃣ Sales-Led Growth (SLG) 𝗛𝗼𝘄 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 Direct sales motion, ABM (account-based marketing), long sales cycles 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 Build trust, establish authority, help navigate procurement 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗧𝘆𝗽𝗲𝘀 𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 • Industry reports and data studies  • ABM content • Gated, high-value resources (eBooks, workshops) 4️⃣ Marketplace-Led 𝗛𝗼𝘄 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 Ecosystem integrations, third-party developer content, API-driven adoption 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 Educate partners, enable integrations or apps, support developers 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗧𝘆𝗽𝗲𝘀 𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 • Developer docs & API guides  • Partner co-marketing • Ecosystem case studies • Integration showcase content 5️⃣ Community-Led 𝗛𝗼𝘄 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 User-generated content, organic advocacy, network effects 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 Drive engagement, crowdsource best practices, deepen loyalty 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗧𝘆𝗽𝗲𝘀 𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 • Community playbooks  • Crowdsourced templates • Ambassador & creator content  • User-generated success stories Do you agree? Let me know in the comments. 👇 𝘕𝘰𝘵𝘦: 𝘈 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘤𝘢𝘯 𝘩𝘢𝘷𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘰𝘯𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘮𝘰𝘵𝘪𝘰𝘯. 𝘐'𝘮 𝘴𝘪𝘮𝘱𝘭𝘪𝘧𝘺𝘪𝘯𝘨, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘧𝘰𝘳 𝘮𝘺 𝘮𝘢𝘳𝘬𝘦𝘵𝘱𝘭𝘢𝘤𝘦-𝘭𝘦𝘥 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺-𝘭𝘦𝘥 𝘦𝘹𝘢𝘮𝘱𝘭𝘦𝘴.

On March 25th, George will be speaking at SERP Conf. Sofia—one of the region’s top digital marketing events. Huge shoutout to Nikola and his team for organizing such a world-class event every year! To make it even easier to attend, use the code ‘minuttia-15’ for 15% off your ticket. 🎟️ Last year’s event was sold out, and from what we hear, tickets are going fast again. See you there! 👋