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AI Innovations, Kantar's Future & Market Research Advocacy
The Prompt

AI Innovations, Kantar's Future & Market Research Advocacy

Explore market research trends: labor law advocacy, Kantar's potential sale, AI-driven insights, and...

Walking the Tightrope Between Innovation and Customer Retention
Research Methodologies

Partner Content

Walking the Tightrope Between Innovation and Customer Retention

A hybrid research approach—combining customer and panel data—gives brands a fuller market view, unlocking deeper insights for smarter business decisio...

Nick White

Nick White

Customer Research Lead at Attest

AI Startups, Synthetic Data, and the Future of Retail
The Prompt

AI Startups, Synthetic Data, and the Future of Retail

AI-driven startups, data-driven marketing, and Walmart's e-commerce-gaming fusion are reshaping inno...

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Empathy in AI: When Conversational AI Turns into Agents of Empathy
The Prompt

Empathy in AI: When Conversational AI Turns into Agents of Empathy

AI can’t feel empathy, but it can simulate it. With human feedback and research principles, AI creates better conversations and drives deeper insights...

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

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The Greenbook Podcast

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Navigating AI, Data Science, and the Future of Insights with Deb from Sigmoid Analytics
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Challenging the Status Quo: Daniel Wu on Innovation, Inclusion, and the Future of Market Research
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Insights in the Cloud: Microsoft’s Barry Jennings on B2B Research and the Power of AI
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Navigating AI, Data Science, and the Future of Insights with Deb from Sigmoid Analytics
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Challenging the Status Quo: Daniel Wu on Innovation, Inclusion, and the Future of Market Research
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Insights in the Cloud: Microsoft’s Barry Jennings on B2B Research and the Power of AI
Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook