Build. Acquire. Repeat.
Our vision is to build and operate an ever-growing portfolio of highly profitable SaaS businesses as efficiently as possible.
We aim to fulfill the unreached potential of each product and continue to expand the portfolio with new acquisitions. Build. Acquire. Repeat.
Current portfolio
Our SaaS portfolio currently boasts 8 fast-growing and highly profitable businesses with over 6,750,000 users across the globe, including household names such as Apple, Cisco, BMW, and even NASA 🚀
How it all started
The story begins in 2014 with the introduction of KWFinder, a free SEO tool for finding long tail keywords. After development of additional SEO tools, we united everything under an SEO platform: Mangools.
Within a few years, we ranked 4th in the 2019 Deloitte Technology Fast 50 making us one of the fastest-growing tech companies in Europe. We've also appeared in 2021 Financial Times FT 1000 for Europe's fastest-growing companies (where we ranked 91st out of 1,000).
We've decided to use that momentum (and capital) to add more stability to our business by starting our acquisition activities together with a famous Czech venture firm, PaleFireCapital.
Since 2018, we have acquired (in order) an email verification service EmailListVerify, a leading uptime monitoring service UptimeRobot, an email warmup platform WarmupInbox.
Consequently, we added an all-in-one geo-targeting platform GeoTargetly, a digital guidebook leader Touch Stay, and Deadline Funnel, a marketing suite for boosting conversions through urgency.
Most recently, we acquired a second SEO tool to our portfolio: TopicRanker. This makes the total of 8 SaaS businesses in our portfolio.
Why sell to us
We were born (and still see ourselves) primarily as product builders. We believe that like us, founders love to spend time building great products rather than dealing with boring and never-ending legal and accounting details.
That's why we do acquisitions differently: with founders in mind!
1.
Non-binding valuation in 3 working days. All we need is a few data points (*under NDA).
2.
Super-fast process. It usually takes us 1-3 months to get from 1st contact to closing.
3.
Clear deal structure. No hidden surprises. Purchase price paid out in cash!
4.
A brief transition period of 3 to 6 months ensures just what is necessary for a successful transfer of know-how.
5.
We are fully prepared to acquire solely the assets or company, without the team (e.g., in the case of a solo founder business).
6.
We understand that not all may be tidy and organized (e.g., technical debt), and this is not a deal-breaker for us.
Hear it from the founders
This is my 4th acquisition, my first one was in 2014 by Google, my second one in 2023 by SemRush, my third one in 2024 my ex-Slack employees, and I never have I ever seen such amazing level of communication, professionalism, openness, clarity and speed. I felt like I was dealing with friends and fellow entrepreneurs, itrinity team listened to me just like a peer throughout the whole process. No unnecessary bureaucracy, very thorough buttoned down process and simply amazing people.
— TopicRanker acquisition in 09/2024
The first email I got from Michal was Jan 30th. We completed by Apr 30th, with a superior offer and terms versus other interested acquirers. The whole experience was refreshingly pragmatic, but also very founder-friendly, handled with sensitivity by everyone at itrinity. Michal, Lucia, Martin and Peter: you are Rock Stars 🤘
— Touch Stay acquisition in 05/2024
I was looking for a clean exit at a fair valuation and itrinity's offer was a perfect match. Their terms were simple and straightforward in comparison to other potential acquirers on the table. itrinity's transparent approach at every step ensured a smooth process without any hidden surprises. I must commend the incredibly motivated and competent team at itrinity. Working with them during the due diligence and handover was truly a pleasure!
— GeoTargetly acquisition in 11/2023
It was a pleasure working with Michal and the itrinity team. Within a few emails we had agreed on a valuation and after 2 or 3 calls it was clear Itrinity would be a great home for Warmup Inbox. We went from introductions to a wire in under 2 months and the process was extremely smooth. No gotchas, no hiccups. Itrinity owns some of the best niche SaaS tools on the internet and I felt proud to sell my company into their portfolio.
— WarmupInbox acquisition in 12/2021
We are looking for top talent!
Our team is comprised of more than 70 highly-skilled professionals dedicated to building our SaaS products every day. At itrinity, everyone has the opportunity to take part in our innovative portfolio ESOP (Employee Stock Ownership Program), ensuring that we all grow in tandem with the company!
Contact us
Interested in discussing your SaaS business with us? Or perhaps you're searching for an exceptional job opportunity? Send us a message, and we will respond promptly.