Lawyers: Receive more leads, referrals, and signups with this PPC/SEO alternative
Our Growth Amplifier marketing service provides:
More leads, referrals, and signups
Growth Amplifier
1. Pre-qualified leads from social media
Our approach to obtaining qualified leads from social media provides you four big advantages:
1. No video shoots
Using AI, we create a clone of your appearance and voice that is so lifelike your family and friends will not be able to tell the difference. We then have the clone deliver engaging educational scripts that you pre-approve.
2. Audience growth.
To secure more video views and add followers, we boost the most popular of the videos we produce for you.
3. No additional ad cost.
Both the boosting for audience growth and the ads used to generate leads are paid for by us. Your monthly fee covers everything.
4. Pre-qualified phone appointments.
The leads we obtain answer 5 qualifying questions and then schedule phone appointments with your intake person.
Unlike Google ad leads who know nothing about you and likely clicked multiple ads, the leads we send to you have watched your videos, want to work with you, and have provided background information in advance.
Leads begin flowing in Month 1 if you provide us a list of 100+ past clients to use as a lookalike audience, and Month 2 otherwise. Typical lead volume is 10-20/month.
2. Referral network expansion and strengthening
We take a three-step approach to increasing your referrals:
1. Introductions.
We phone local professionals to ask if they would be interested in discussing a referral relationship with you. We calendar phone appointments for you with those who say yes, and then follow up afterwards with notes and gifts to cement the new relationship.
2. Reconnecting.
When you are busy it is easy to unintentionally ignore your existing referral relationships. We refresh and strengthen your connections with personal notes and gifts to your VIP sources.
3. Past clients.
We keep you memorable and referrable with a branded and engaging 8-page monthly newsletter that we email to your list.
However, we can’t do this work alone. We need you to show up to the phone appointments we set, and someone at your firm has to alert us when referrals are received so we can thank the senders.
3. Custom book creation and promotion
Become a book author in one hour.
Our veteran attorney-editors will work with you to create a book that will help you market your practice. Use it to attract qualified leads, demonstrate your expertise, welcome new clients, and set yourself apart from competitors.
Building your book is a five-step process:
1. Title and outline.
First we suggest a half dozen potential titles and taglines. After you select one of our topic ideas or provide your own, we send you a suggested table of contents with questions we will pose in an interview.
2. Interview.
Our veteran attorney-editors will schedule a one-hour recorded Zoom session with you at a mutually acceptable time, during which we will obtain your answers to our questions plus any other content you want to provide.
3. Manuscript.
We transcribe, edit, and organize the content you provided, and supplement it with our own content. We use a GPT loaded with our thousands of law book pages in your specialty, and guide the GPT to create original, consumer-oriented versions of our practitioner-drafted and attorney-edited material.
4. Branding.
We design a front cover, and provide descriptive content for the back page. We use your photo and bio to create an About the Author section.
5. Review and printing.
We send everything to you to look over, and make any changes you request. Upon approval, we obtain printed copies and ship them to your office. We also email you a PDF.
We then begin promoting your book with ads on social media, promotional emails, landing page with avatar video, follow-up emails, placement on Amazon, and more.
4. Intake audits, monitoring, and training
We take a four-step approach to increasing your intake closing percentage:
1. Secret shopper calls.
We reach out to your firm in a variety of ways, at different times, using an array of fact patterns, and with diverse personalities. We grade each conversation on 10 different measures, and with your permission, record each one.
2. Detailed report with recommendations.
After identifying the shortcomings (every firm has them), we summarize them with links to supporting transcripts and recordings. We include suggestions on how to remedy the problems we found.
3. Training with role play.
After explaining our improvement process to you, we work with your team members on lifting their performances using Zoom meetings, written guidance, and practice calls.
4. Follow-up calls and nudges.
Upon completion of training, we periodically make test calls to ensure that our suggestions stick. If not, we repeat some of our lessons as needed.
Intake improvement is not a fix-it-and-forget-it process. Periodic checkups and reminders are needed to maintain peak effectiveness, and we supply both.
If you are open to removing some of the human variability from your intake, we also have pre-built AI automations that can handle after-hours and overflow calls, follow-up with unsigned leads, and welcome new clients.
5. Ongoing 1:1 marketing guidance
You and I will begin with an evaluation of what is working for you and what is not.
I provide recommendations and then my team begins implementing the improvements that you and I agree will have a sizable impact.
I stay with you throughout our implementation, from onboarding onward. I join our monthly calls, pointing out additional opportunities and sharing what is working for other firms.
After interviewing over 100 successful attorney-marketers for my GrowWithKara podcast, speaking with hundreds more law firm owners about their marketing challenges, and currently helping dozens of firms with their marketing, I am able to readily identify your overlooked marketing possibilities.
My suggestions for you will be pulled from what I have seen working for other law firm owners and recommendations we have successfully implemented. They are unbiased, as we have no vendor affiliations or incentives to sell you anything as our single monthly fee covers everything we provide.
Trusted by dozens of attorneys nationwide to deliver results:
Appointments Scheduled
Calls Made
Views Added
Custom Videos Filmed
Attorney-Drafted Articles
Growth Amplifier from James Publishing
Effective and affordable
You receive all this for $1,995/month, including our ad spend, gifts to referral sources, and book printing costs.
To learn more, see samples, and get your questions answered, schedule an appointment with me using the calendar on this page.
My team and I look forward to helping you sign more clients and grow your firm’s revenue.
Kara Prior
President, James Publishing