Head of Event Marketing
Canada
Marketing – Marketing /
Full-time /
Remote
Join Our Mission: Help the Helpers with Jane
Let’s kick things off with a quick intro. Jane is a team that’s all about fostering growth, spreading delight, and serving our healthcare community. We’re looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.
At Jane, success means collaborating with your team, delivering an aligned result with efficiency and quality, communicating clearly and openly, and embracing continuous improvement. And guess what? Jane is a remote-first company, so every role, including this one, gives you the freedom to work from anywhere in Canada.
Your Role in Our Journey:
At Jane, we believe in the power of bringing people together. Whether it’s through a thoughtful chat in our Community, a meaningful moment at a customer event, or a warm welcome at our annual company retreat—connections matter. And as our Head of Event Marketing, you’ll work with an incredible team of event marketers to make those moments happen.
In this role, you’ll lead the strategy and execution of Jane’s events program, working closely with our Director, Community, and Events Manager to create experiences that feel human, helpful, and genuinely delightful. The program currently includes 45+ trade shows, conferences, and field marketing events each year, with plans to expand in 2026 and beyond—ensuring Jane shows up in ways that feel just right for every region and discipline. You’ll also take the lead on large-scale customer and internal conferences and keep our swag program fresh and fun—because the little details matter too.
Leading a team of four, you’ll bring 10+ years of experience in event marketing—or a mix of event, marketing, marketing operations, and/or community experience—along with 4+ years of people leadership experience. You’ve run a conference and trade show program at scale, managed 500+ person, multi-day conferences, and know what it takes to create engaging, memorable experiences that bring a brand to life. You’re equal parts strategic and hands-on, operating as a player-coach leader with a knack for balancing the big picture with the smallest details.
** Please note that this role does require the ability to travel within Canada and the U.S. to attend and support conferences and events. This will equate to approximately 10-15% of your time annually. **
Learn More About Us
We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.
We're a company that is growing rapidly, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, we would love to hear from you.
No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year.
We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.
You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews
If you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!
The Impact You Could Have
- Team Leadership: Support, mentor, and lead a high-performing events team, ensuring smooth execution across all our event portfolios—conferences and tradeshows, internal events, swag, and customer events, while also fostering collaboration across internal and external stakeholders, and resource management.
- Events Strategy: Work closely with the Director, Community and Events Manager to build a scalable events strategy that aligns with Jane’s business goals. You'll balance owned, industry, team, and potentially also digital events while keeping Jane’s products, brand promise (human, helpful, and delightful), and business objectives top of mind.
- Event Presence: Help Jane show up in all the right places! Identify and prioritize conferences and trade shows that will have the biggest impact—not always the biggest events, but the ones that truly align with our goals. Maximize our investment through thoughtful booth design, memorable experiences (think swag, field marketing, and opportunities for connection), strategic sponsorships, and smart lead-generation tactics.
- Cross-functional Collaboration: Collaborate with teams across the organization—the wider marketing department, senior leadership, and beyond—to align on business goals and turn them into impactful event strategies. Lead the creation and execution of event concepts, programming, and production that not only exceed expectations but also deepen community relationships and fuel growth.
- Success Measurement: Work with senior leadership to set clear event goals and track what matters for all types of events. Use data to measure success and continuously refine our event strategy. Analyze event performance, attendee feedback, and market trends to drive continuous improvement.
- Event Execution: Work with the Events team to plan and execute Jane’s presence at in-person industry events—whether it’s a few hundred or 10,000+ attendees—along with customer events, from community-led meetups to a Jane-hosted customer conference. You’ll also support your team in planning and executing internal events. Collaborate with cross-functional teams to define event strategy, success metrics, and key requirements, ensuring each event aligns with our business goals and delivers meaningful value.
- Budget Management: Keep our event budgets on track! Own forecasting, financial compliance, and cost efficiency to make sure we’re investing wisely while keeping Jane’s events impactful and sustainable.
The Experience We Feel We Need
- Leadership & Collaboration: You bring 10+ years of experience in event marketing—or a combination of event marketing and other relevant marketing or community experience—including 4+ years of people leadership experience. You thrive on building strong cross-functional relationships and approach every project with a positive, “let’s-make-it-happen” attitude.
- High-Impact Event Execution: You have a proven track record of planning and executing large-scale events, including both brand-hosted experiences (customer events, customer conferences) and presence at industry conferences and trade shows. From strategy to execution, you thoughtfully manage every detail to create memorable experiences that drive brand awareness, engagement, and business growth.
- Data-Driven Decision Making: You know how to turn numbers into insights. You’re comfortable using data and analytics to measure event performance, assess impact, and continuously refine strategies.
- Technical Know-How: You’ve got hands-on experience with event management software, marketing tools (including CRM like HubSpot), and analytics platforms—helping you keep events running smoothly and efficiently.
- Stakeholder Communication: You’re a clear and confident communicator—whether you’re presenting to senior leadership, aligning cross-functional teams, or engaging external partners. You make complex information easy to understand and ensure everyone is on the same page.
- Creative & Agile Problem-Solving: You’re a resourceful and adaptable leader who thrives in a fast-paced environment. Whether it’s optimizing processes, streamlining workflows, or collaborating with your team, you find smart solutions to keep projects moving forward.
Jane’s committed to paying our team members fairly, clearly, and above all, paying for growth. This role has a minimum annual salary of $126,800 and maximum annual salary of $206,100. As you may have noticed, this salary range is quite large, and this is intentional to account for the growth someone will experience in the role throughout their time at Jane (i.e., from building the skills, to accomplished, to highly proficient, all the way to achieving excellence in the role). When hiring talented folks to join the Jane team, we’ve found that new team members are best set up for success when hired with the expectation of being fully accomplished in the role, which for this role would reflect a starting salary of $150,600.
It's also possible to join Jane at a salary above or below this, which would mean a salary below $150,600 typically reflects someone who has all the potential to be fully accomplished in the role but doesn't yet possess all the skills required, while a salary above $150,600 is typically for individuals who are currently in this role at Jane and had the opportunity to make a significant positive impact on our customers, product and company with deep Jane knowledge. At Jane, we pay for growth, which means that you’ll continue to have conversations about your career development with your manager and see your compensation grow over time as you build an amazing career with us.
Paying clearly is one of our compensation fundamentals to help folks build trust in the compensation process at Jane. To better understand Jane’s compensation fundamentals and how this range is determined, click on this link here for a short video walkthrough of how it all works! We also welcome you to ask as many questions as you’d like about compensation throughout the interview process to ensure you feel confident and build trust through the process.
More information on our benefits can be found here!
At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.
We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.
We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.
