Growth Marketer

last updated June 11, 2021 5:49 UTC

Tuff

HQ: Fully Remote

Description
Tuff is a growth marketing team working with clients to drive growth by creating, managing, measuring, and optimizing high-performing acquisition campaigns. We’re a fully remote and small team with endless opportunities for autonomy, ownership, and impact.

We work with clients in nearly every industry and a typical engagement with Tuff includes Facebook, Instagram, LinkedIn, PPC, SEO, Email, and CRO. Every account has a dedicated Growth Marketing lead and is supported by various channel experts.

As the fourth Growth Marketer at Tuff, you will be responsible for overseeing the growth and increased visibility for 5-8 clients. You will work with channel experts at Tuff to prioritize high-impact growth campaigns to quickly drive R. O.I. and key learnings. Then, invest in additional campaigns to scale up what works.

Requirements
Here’s what you’ll be doing:
  • Uncover and holistically understand a company’s existing performance to find the bottlenecks preventing the business from achieving their goals
  • Help Tuff clients grow with Facebook, Instagram, LinkedIn, PPC, SEO, Content, and Email tactics and strategies.
  • Assess qualitative and quantitative data to make informed decisions about marketing campaigns
  • Define your measures of success and track core KPIs
  • Build growth marketing roadmaps for clients using Tuff’s framework
  • Design and run a variety of new scalable (and unscalable) marketing experiments including campaigns on Google, Facebook, YouTube, and other channels
  • Map and improve conversion funnels for clients
Within 1 month, you’ll…
  • Shadow John, Kristin, Richard and Ellen on three existing Tuff clients to learn more about Tuff’s growth marketing process
  • Assist in setting a growth marketing strategy for 2 clients
  • Complete SEO, Facebook, Google, and CRO courses with the Tuff team to learn our process for each channel
  • Manage one client as the primary growth marketing lead, meeting with them weekly
Within 3 months, you’ll…
  • Manage three clients as the primary growth marketing lead, meeting with them weekly
  • Execute campaigns on a regular basis
  • Contribute to the Tuff blog and on social channels
  • Meet weekly with channel experts at Tuff to develop specific strategies for each of your clients
Within 6 months, you’ll…
  • Manage five clients as the primary growth marketing lead, meeting with them weekly
  • Make process improvements to Tuff’s client onboarding flow
  • Execute campaigns on a regular basis
  • Contribute to the Tuff blog and on social channels
  • Manage execution and impact results for each of your accounts
  • Meet weekly with channel experts at Tuff to develop specific strategies for each of your clients
Things can change quickly at Tuff. This breakdown isn’t prescriptive but intended to give you a better sense of the role.

About you:
  • You have 4+ years of experience as a growth marketer with a background that includes data-driven PPC, Facebook Ads, or SEO.
  • You have an inclusive, hands-on client management style with proven experience clearly communicating growth marketing strategy.
  • You have a learning mindset. You are committed to getting better every day.
  • You have a bias toward action and are both efficient and adaptable.
  • You are a driver, focused on making an impact on the organization and clients every day.
  • You have demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.
Apply info ->

To apply for this job, please visit apply.workable.com

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