Content Marketing Manager

last updated January 7, 2020 14:34 UTC

Chili Piper

HQ: Brooklyn, NY

  • OFF: U.S.A, Canada, Europe
  • Full-Time
The content marketing manager will spearhead the development and implementation of Chili Piper’s content strategy. This includes building a content calendar, creating a writing process and delivery strategy, managing writers, contributing to social media posts, and ultimately, crafting interesting and well-researched content that drives traffic and engages site visitors.

Key Responsibilities
  • Develop Chili Piper’s brand strategy to deeply resonate among our target market and collaborate with key stakeholders to drive customer acquisition initiatives through brand storytelling
  • Work with our design team to effectively articulate Chili Piper’s brand identity and position through color, art style, iconography, and design across digital and print media
  • Ensure consistent brand style and messaging across all online and offline external communication channels
  • Create a content strategy involving team members across the company to attract new customers, empower existing customers, position our team as experts in their field, and position the company as a leader in the marketing and sales space
  • Write and edit corporate messaging and customer-facing copy, including, blogs, infographics, etc. that clearly communicate Chili Piper’s brand identity, voice and positioning for digital and print
  • Manage workflows and editorial calendars for internal and external resources — define project requirements, schedules and budgets
  • Serve as brand consultant to build and manage relationships with key marketing and technologist stakeholders and SMEs
  • Lead engagements with research agencies on brand, customers, technology and industry trends
  • Manage content vendors and contractors
  • Continually develop Chili Piper’s brand and thought leadership through a comprehensive content strategy spanning blog posts, webinars, videos etc.
  • Help inspire team members across all departments to publish thought leadership content on the blog regularly and help promote and distribute it
  • Regularly find speaking and interview opportunities (podcasts & webinars) for yourself and other members of the team
  • Regularly post on company social media profiles and interact with people who engage with our content
  • Create Buzz with PR
  • Create and foster relationships with customer advocates, journalists, bloggers, and influencers in the B2B marketing and sales space
  • Manage and execute press releases for major company milestones and for general brand awareness among our industry and the VC community
  • Measure and Optimize Content Performance
  • Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy
  • Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
  • Continuously measure and improve content performance; create reports leveraging Google Analytics, Marketing Automation, and social media analytics tools
  • Build and maintain editorial calendar and written guidelines
  • Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
  • Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message
  • Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
  • Management of all creative resources including designers, writers, and other agency personnel
Qualifications
Required Skills
  • 5+ years experience in content marketing and communication leadership, ideally in B2B SaaS
  • Demonstrated success in building, positioning, and cultivating a strong brand
  • Demonstrated effective and persuasive oral and written communication experience
  • BA/BS Degree in marketing, communications, journalism or a related field
  • Experience working with cross functional teams to support a joint outcome
  • Motivated, driven, scrappy, and enjoys a fast paced startup environment
  • Strong knowledge of content marketing strategy, content syndication and distribution channels
  • Project management skills and understanding how to manage content with a focus on the delivery of results in the form of traffic, leads and sales
  • Experience with web content management systems
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